Popular Copywriting
Website copywriting
Words for your home, about and landing pages that read clearly and earn the enquiry.
$180 / page Read more
High-stakes launch? Blank page? Muddled message?
Redink turns fuzzy ideas into clear, sharp copy that reads like you and wins the work.
AI can fill a page. We decide what to say, why it matters, and how to make a reader act. Strategy first, words that perform.
“Now it sounds like us”Home page, two rounds, live
Brief answered same dayMost projects from $450
Fixing what other writers can’t
The messy brief, the page that won’t click, the report that reads like sludge — the jobs that have been rewritten three times already are the ones we like best.
Fast when the deadline is real
A tight turnaround does not mean a sloppy one. Tell us the date, we tell you straight if we can hit it — and then we hit it.
Fewer revisions, less back-and-forth
We agree the angle before we write, so the first draft lands close. Less ping-pong, fewer rounds, faster to live.
Strategy, not just nice writing
Every line answers a question: who is this for, what should they do next? Pretty sentences are easy; words that move people take thinking.
Sound familiar? You don’t have a writing problem.
You don’t have a writing problem.
You have a clarity problem.
Most copy doesn’t fail because the grammar is wrong. It fails because the thinking underneath it was never made clear. Here’s where it usually shows.
- Your home page lists what you do — but never says why it matters to the reader.
- Your offer is genuinely good, yet the words make people hesitate instead of act.
- Every page sounds slightly different, because three people wrote bits of it.
- You hired a writer once and ended up with generic copy that could be anyone’s.
- You asked an AI tool for a draft and it read as flat, safe and forgettable.
Clarity comes first. Then the words almost write themselves.
Why clients hire Redink
And why they don’t go back
We fix what others couldn’t
The brief that’s been rewritten three times, the page that won’t click — those are the ones we like. We find the real problem and write past it.
We move when it matters
A tight deadline doesn’t have to mean a sloppy job. Tell us the date, we’ll tell you straight if we can hit it — then we hit it.
The process is low-friction
You agree the angle before we write, get two clean rounds of revisions, and never wade through five half-formed drafts to find the good one.
We think like strategists
Pretty sentences are easy. We start from the decision you want a reader to make, and write every line to earn it.
What we do
Copy & content, done properly
From a single landing page to a full content programme, it’s the same studio, the same care, and the same plain question every time: what should this make the reader do?
Popular 
Popular Content writing
SEO articles & blog writing
Researched, keyword-led articles that bring in search traffic and answer real questions.
$220 / article Read more
Popular Copywriting
Email & newsletter copy
Welcome, nurture and sales sequences written to be opened, read and acted on.
$160 / email Read more
Simple, decisive, low-friction
Three steps, no drama
1
Tell us the job
Message us or book a short call. Send the brief, the deadline, the page that isn’t working — even just the problem in your own words.
2
We agree the angle
You get a clear plan first — the message, the structure, the proof we’ll lean on — so we’re writing the right thing before a single line is drafted.
3
We write, you sharpen
A draft that lands close, two rounds of revisions to make it yours, and clean, ready-to-use copy handed over on time.
No "it depends" runaround
Get a price before you brief us
Pick what you need, how much of it, and how fast — our Content Quote Calculator gives you a live SGD estimate in seconds. No form-fill required to see the number.
1 · What do you need written? pick one
3 · How fast do you need it?
Your estimate
S$ ·
A live guide based on our standard per-unit rates with a 40% express-rush applied. Your exact price is confirmed once we’ve seen the brief — bigger or more complex jobs may vary.
This estimate is an honest starting point, not a fixed quote. Final pricing depends on scope, research and complexity; rush work is subject to availability. Redink Copy is a fictional demo brand built by SGBP.
A plan before a single word
You see the angle, structure and proof before we write — so revisions are about polish, never re-doing the thinking from scratch.
Tracked changes, nothing hidden
Every edit is shown and explained. We never quietly rewrite your meaning — you accept changes on your own terms.
A human, replying same day
You deal with the writer, not a queue. Most briefs get a real answer the same working day, and you always know where things stand.
Easy ways to start
Pick a package, or just message us
Every package is a simple engagement — no cart, no lock-in, no retainer unless you want one. Not sure which fits? Tell us the job and we’ll point you to the right one.
One piece
Copy Sprint
One focused page or short piece, turned around quickly — perfect to try us or to fix the page that matters most.
- One page or short piece of copy
- A short messaging map first
- Two rounds of revisions
- No retainer, no obligation
from $450
Enquire Most popular 5–8 pages
Website In A Week
Full copy for a small business website — home, about, services and a landing page — written and revised in one tight engagement.
- Up to 8 pages of website copy
- A messaging map to anchor the tone
- SEO-aware headers & meta lines
- Two rounds of revisions
from $1200
Enquire Monthly
Content Retainer
A steady stream of articles or emails each month, planned to a simple calendar so your marketing never goes quiet.
- Agreed articles or emails each month
- A simple content calendar
- Priority slots in the queue
- A standing rate, billed monthly
$900 / mo
Enquire Project
Brand Foundations
Your story, positioning and voice guide done properly — the messaging spine everything else gets written from.
- A working messaging session
- Narrative, positioning & key messages
- A practical voice guide
- A one-page team cheat-sheet
from $650
Enquire What clients say
Briefs that turned into results
Marcus Tan
★★★★★
We’d rewritten our home page three times ourselves and it still said nothing. Sara sent a messaging map first, and suddenly the whole thing made sense. The copy that came back was clear, sounded like us, and enquiries went up the month it went live. Worth every dollar.
Wei Ling Goh
★★★★★
Our whole team described the company differently — it was costing us deals. The messaging framework Redink built fixed that in one go. New hires now pitch us correctly from day one. This is the piece of work I tell other founders to spend on first.
Arjun Menon
★★★★★
We wanted a blog that actually pulled traffic, not filler. Daniel researched properly and wrote eight articles that ranked within a couple of months. They read well and they bring us leads while we sleep. We’ve put it on a monthly retainer.
Charlene Sim
★★★★★
I had a tender going out in two days and was terrified of a slip. Redink turned the whole thing around overnight, tracked every change, and caught a contradiction I’d completely missed. Calm, fast and honest about what needed fixing. We won the tender.
300+
briefs written since 2018
120+
Singapore businesses helped
~2 rounds
typical revisions per piece
Same day
most briefs get a reply
Done settling for copy
that just sounds okay?
If you’re tired of generic copy and a muddled message, let’s talk. Message us the brief, or book a short call and we’ll figure out the fastest path.