Started by carrying suitcases of skincare back from Seoul
Goyo began in 2019 with a problem every K-beauty fan in Singapore knows: the products that went viral online were either out of stock here, marked up to silly prices, or shipped so slowly the deal had already ended. Hana Seah, a regular at the beauty stalls of Myeongdong, started hauling extra bottles back in her suitcase for friends — and the orders never stopped.
What began as a group chat quietly turned into a curated little shop. Today Goyo works directly with labels and authorised distributors in Korea, so every bottle that reaches a doorstep in Tampines or Tiong Bahru is the real thing, freshly stocked, and priced fairly.
We are unashamed K-beauty nerds. Everything gets tested against humid Singapore weather, we are quick to tell you when a tenth serum is overkill, and we believe glass skin is built from a kind, consistent routine — not a cabinet full of half-used jars.
— Hana Seah, Founder & head curator
What we believe
Authentic, always
Every product comes through the brand or an authorised Korean distributor — never a grey-market reseller.
Fresh, small batches
We restock little and often so what reaches you hasn’t been sitting in a warehouse for years.
Honest advice
If you do not need that tenth serum, we will say so. A routine you actually stick to beats a cabinet of regrets.
Built for our weather
We test everything against humid Singapore days — lightweight gels, watery toners, no-cast SPF.
Come say hi
Swatch tints and feel textures at the Goyo Beauty Bar in Bugis+, or self-collect your online order from our Paya Lebar Quarter pickup point.
Find us & get in touch