Kind, clean skincare — started in a Tiong Bahru kitchen

Bloomkind began in 2018 when two friends got tired of paying premium prices for skincare full of fillers, synthetic fragrance and animal testing. So they started blending small batches in a Tiong Bahru kitchen — vegan, cruelty-free, and built for real Singapore skin.

Word spread fast. Our coconut lip scrub and bakuchiol booster oil became local cult favourites, and today over 180,000 bottles have delivered to homes across the island and the region.

Everything we make is 100% vegan, cruelty-free and formulated without the nasties — no parabens, no sulphates, no synthetic fragrance. If a formula does not earn a glow in our own bathroom mirrors, it does not make the cut.