Our story
Started for one fussy toddler who hated every tag
Pipsqueak began in 2017 when our founder Charmaine Yeo gave up trying to find clothes her two-year-old would actually keep on. Everything was either beautiful and scratchy or comfortable and shapeless — and every label seemed to itch at the back of the neck. So she started sketching, sewing samples, and cutting the tags off by hand.
What began as a fix for one fussy toddler grew into a tight, considered range — built for the heat, the playgrounds and the wash pile of a Singapore childhood. We never set out to sell a hundred styles a season; we kept the everyday pieces that genuinely earn their place, from newborn rompers to ten-year-olds’ tees, in soft fabrics with printed-on labels and seams that sit away from the skin.
More than 60,000 little Singaporeans wear Pipsqueak now, and we still hold the line on one thing above all: a piece only makes it into the range if a child would happily wear it from breakfast to bath time.
The three rules behind every Pipsqueak piece
Soft on new skin
Breathable cotton and bamboo blends picked for our heat and for skin that still reacts to scratchy seams.
Made to be wrecked
Reinforced knees, double-stitched seams and colours that survive the school-holiday wash pile.
A size guide that fits
Honest measurements from newborn to ten, plus free size swaps if your little one grew overnight.
The small team behind the clothes
Charmaine Yeo Founder & head of design Started cutting tags off toddler clothes by hand, then started designing better ones. Still tests every sample on her own two.
Serene Tan Head of fit & fabric Obsesses over seams, hems and honest measurements so the size on the label is the size in the box.
Daniel Ong Care & swaps lead Answers your WhatsApp messages and sorts a size swap before the next growth spurt ruins the week.
Come feel the fabrics at the studio
Drop by 71 Tras Street, Singapore 079011 to check fit on your little one before you buy. Tanjong Pagar MRT (EW15), 5-minute walk.
Find us & say hello