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We dress newborns right through to about ten years old. Baby runs from NB to 18 months, and our everyday, sets and party ranges run from one to ten years. Each product page lists the exact sizes and the honest body measurements behind them, so you are choosing on fit, not guessing on a label.

Tell it your child’s age or size, the occasion you are dressing for — everyday, school-holiday, party or festive — and whether you want gender-neutral picks. It then matches outfits and sets from our range, shows you a live bundle price, and drops the whole look into your bag in a single tap. It is a friendly starting point, not a fixed rule.

Yes. Care labels are printed on rather than sewn in, so nothing scratches the back of the neck, and we lean on soft combed cotton and bamboo blends chosen for our heat and for skin that still reacts to rough seams. Seams are flat and sit away from the body wherever a child is sensitive.

For everyday pieces we recommend sizing up if your little one is tall or you are stocking up for the year, as our hems and waists give a little growing room. Each product page has a fit note for that specific style. If it still does not fit, our free 30-day size swap has you covered.

Spend S$80 or more and delivery anywhere in Singapore is on us; under that, it is a flat S$4. Parcels usually land on your doorstep inside two days, whether you are in an HDB block, a condo or a landed home.

We accept PayNow, all major cards, contactless wallets, and Atome instalments — everything billed in Singapore dollars with a clear receipt.

Of course — children grow without warning, which is exactly why the swap is built in. Send back anything unworn with its tags inside 30 days for a different size or a refund, and the islandwide swap costs you nothing. We only ask that party and festive pieces come back as new.

We do. Alongside the everyday core, we drop school-holiday styles and festive pieces for the seasons that matter here — Chinese New Year, Raya, Deepavali, birthdays and full-months. The Outfit & Size Finder is the quickest way to pull a complete festive look together.

Yes — our studio is at 71 Tras Street, a short walk from Tanjong Pagar MRT, and we run a pop-up counter at United Square. Come in to feel the fabrics and check fit on your little one before you buy.