shortlist.sg/how-we-test SGBP Demo

How we test

The whole point of Shortlist SG is that a “best of” list means something. Here’s exactly how we build one — and why a brand can never buy its way to the top.

HomeHow we test

A best-of guide is only worth reading if the ranking is honest. Plenty of “top 10” lists in Singapore are really paid placements dressed up as editorial. Ours are not. Below is our process, written down so you can hold us to it.

1

We choose what to test

We pick categories where people genuinely struggle to choose, and shortlist the products and plans most readers actually ask us about — not just whatever a brand sent over.

2

We buy or independently source

Wherever possible we buy units at retail, the same as you would. When we borrow a review unit, we say so. A loaned product never earns a softer score.

3

We test against a fixed scorecard

Every category is judged on the same three axes — value, quality and ease of living with — plus the measures that matter for that product, from particle counts to 24-month plan costs.

4

We score, then we explain

Each pick gets a number out of five and, more importantly, the reasoning behind it: what it’s best for, where it falls short, and who should skip it.

5

We update when things change

Prices, plans and models move fast in Singapore. Every guide shows an “Updated on” date, and we revisit our top picks when a change would alter the verdict.

Our promises to you

The lines we won’t cross.

We buy or borrow, we never sell a spot

We purchase or independently source the products we test. No amount of money moves a product up our rankings — anything paid-for is flagged as sponsored and kept out of the ranked lists entirely.

Fixed criteria, scored the same way

Every category is judged against the same scorecard — value, quality and ease of living with — so a 4.5 in one guide means the same as a 4.5 in another. We show our reasoning, not just a number.

Real Singapore conditions

We test in HDB rooms, on local broadband, with SGD pricing and local contract terms — not in a lab in another country. The result is advice that holds up where you actually live.

We update when things change

Prices, plans and models move fast here. Every guide carries an "Updated on" date, and we revisit our top picks when a new release or a price change would alter the verdict.

380+
Buying guides published
4,100+
Products & plans tested
620k
Readers a month
2019
Independent since
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