What parents tell us

“My daughter’s cheeks would flare with every other wash we tried. Two weeks on the Bumi wash and lotion and her skin finally calmed. We will not switch again.”

“The cradle cap oil did in three nights what we had been worrying about for a month. So simple, no stinging, no drama.”

“Bought the eczema balm on a friend’s tip. It is the only thing that settles the patches behind my son’s knees overnight. Honest about being a balm, not a cure, which I appreciated.”

“Used the Routine Finder while pregnant and just bought the whole bundle it suggested. Arrived in two days and the routine card made it foolproof at 3am.”

“I was sceptical of "natural" baby brands but the ingredient lists are short and honest. The massage oil is now part of our bedtime, every night.”

“Nappy cream is the unsung hero. Thin enough to wipe off cleanly, but it actually keeps the redness away. Reordering on subscription would be great.”

“Delivery was quick and the routine card in the gift set made me look like I knew what I was doing as a first-time auntie. Bought two more for friends.”