Bestseller 
soft skin, simply cared for
Gentle skincare for the softest skin in Singapore
Fragrance-free, derm-tested formulas built for eczema, dryness and the heat — made by parents who needed them first.
Plant-first formulas Derm-tested Fragrance-free 4.9★ from 2,140 parents
why parents trust us
A short, honest range — chosen for skin that reacts to everything
We never set out to sell a hundred things. Just the dozen formulas that genuinely earn a place in a Singapore baby's routine.
Plant-first formulas
Oat, calendula and pure botanical oils — no SLS, parabens or synthetic dyes.
Derm-tested & paed-friendly
Every formula is dermatologically tested and reviewed for newborn-safe use.
Made for sensitive skin
Fragrance-free as standard, with eczema- and nappy-rash-prone skin in mind.
shop by need
Find what your baby's skin is asking for
Calm, sudsy, tear-free
Bath & body
Gentle hair-and-body washes, bubble baths and soft cloths for everyday cleansing.
Soothe, protect, restore
Skin & repair
Daily moisturisers, eczema balms, nappy creams and massage oils for delicate skin.
Soft hair, happy scalp
Hair & scalp
Mild 2-in-1 washes and cradle-cap oils that keep baby hair light and flake-free.
Shielded for island days
Sun & outdoor
Mineral SPF and after-sun gels formulated for our bright, humid weather.
For showers & full-months
Gift sets
Ready-to-gift starter sets and hampers for new arrivals and celebrations.
the everyday heroes
Shop all products Bestselling bottles in Bumi homes
not sure where to start?
Build a routine around your baby's skin in 30 seconds
Tell our Baby Skin Routine Finder the age, the concern and the step you want help with. It matches the right Bumi products into one routine — and one bundle price you can add to your bag in a tap.
Open the Routine Finder →
fresh in & on offer
New arrivals and little savings
2,140
parent reviews
40,000+
SG families served
0
added fragrance or dyes
48h
hour islandwide delivery
honest help
The skin worries we hear most — and how we help
in their words
Parents who stopped switching brands
★★★★★
“My daughter’s cheeks would flare with every other wash we tried. Two weeks on the Bumi wash and lotion and her skin finally calmed. We will not switch again.”
Nadia S.Mum of one · Bedok ★★★★★
“The cradle cap oil did in three nights what we had been worrying about for a month. So simple, no stinging, no drama.”
Wei Ming T.New dad · Sengkang ★★★★★
“Bought the eczema balm on a friend’s tip. It is the only thing that settles the patches behind my son’s knees overnight. Honest about being a balm, not a cure, which I appreciated.”
Priya N.Mum of two · Bishan ★★★★★
“Used the Routine Finder while pregnant and just bought the whole bundle it suggested. Arrived in two days and the routine card made it foolproof at 3am.”
Charmaine L.First-time mum · Punggol