Founded on a simple frustration.
After a decade in agencies, our founder kept seeing the same thing: beautiful brand books that gathered dust while the business kept losing pitches and leads. The design was never the problem — the missing piece was a clear idea and the discipline to apply it everywhere.
So we built a studio around that. Strategy first, then design, then everything in between done properly — packaging that survives the printer, websites that match the brand, motion for the screens people actually watch. And we hand it all over, files and guidelines included, so you are never tied to us.
We are deliberately small. We take on a handful of projects each quarter so every brand gets senior attention from start to finish, not a junior and a template.
How we are different.
We sell the thinking, not just the artwork. A brand with a clear idea behind it works harder and lasts longer.
We know the SME landscape here — the grants, the shelf, the seasons, the buyers — and design for the market you actually sell into.
You leave with the files, the fonts guidance and a guideline, so your team can run the brand without paying us per change.
We tell you what you need and what you do not. A clear quote, a clear timeline, no padded retainers you cannot escape.
A clear path, every time.
We dig into your business, your customers and where you really sit in the market — before any design starts.
We agree on a clear position and the one idea your brand will stand on, so every decision after has a reason.
We design the identity in context — on the things your business actually uses — and refine it with you, not at you.
We extend the idea across everything you need: collateral, packaging, web, motion — whatever the brief calls for.
You get organised files, a clear guideline and the confidence to run your brand without us hovering.
Who you will actually work with.
Rachel started Cinder after a decade in agencies, tired of brands that looked good in awards and did nothing for the business. She leads strategy and art direction, and still personally sketches every logo before anyone opens a screen.
Daniel turns big ideas into systems that hold together across a hundred touchpoints. He has a printer's eye for production detail, which is why our packaging work comes off the line looking like the mockup.
Mei Lin designs for screen and motion, making sure a brand feels just as alive on a phone as on paper. She built the studio's approach to animated logos and social-motion kits.
Like how we think?
Let us hear about your business. No pressure, no jargon, just a real conversation.
Start a project→