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Branding & design · Singapore

Build a brand
people remember.

Cinder Studio is a Singapore studio for founders who are done blending in. We turn strategy into a brand that looks the part, works hard, and is entirely yours to keep.

Brands we have shaped
BrewlineBloomwellHarborgateSaffron LaneNimbusOrchid & Oud

A studio that sells the thinking, not just the artwork.

Good design with no idea behind it is decoration. We start with what your business is actually for and who it needs to win, then build a brand around that — strategy, identity, packaging, web and the launch to put it in front of the right people.

60+
brands shaped
11
sectors worked
9
years in studio
50%
fees may be EDG-claimable*

*EDG grant eligibility, scope and quantum are decided by Enterprise Singapore, not by the studio.

How we work

Five steps, no mystery.

01
Listen

We dig into your business, your customers and where you really sit in the market — before any design starts.

02
Define

We agree on a clear position and the one idea your brand will stand on, so every decision after has a reason.

03
Design

We design the identity in context — on the things your business actually uses — and refine it with you, not at you.

04
Build

We extend the idea across everything you need: collateral, packaging, web, motion — whatever the brief calls for.

05
Hand over

You get organised files, a clear guideline and the confidence to run your brand without us hovering.

Plan your project

Get an indicative price in seconds.

Pick what you need, where your business is, and any add-ons. The estimator suggests an engagement, a timeline and a ballpark figure — then you can send it straight to us.

1 · What do you need?
2 · Where is your business?
3 · Add-ons (optional)
Recommended engagement
indicative timeline

This is an indicative guide to help you plan, not a fixed quote. We confirm a firm price and scope after a short call. Many eligible Singapore SMEs can claim part of branding & design fees under the EDG grant — we are happy to scope for it. Fictional demo brand built by SGBP.

Ways to work with us

Three ways to get started.

Spark
Logo & Launch Kit
from S$4,800
Best for: New ventures launching lean
  • Logo system + favicon
  • Colour & type palette
  • Business card & one collateral piece
  • A short usage guide
  • Two rounds of revisions
Start a project
Forge
Brand, Web & Rollout
from S$16,800
Best for: Brands launching or relaunching properly
  • Everything in Ember
  • Website & digital design
  • Launch campaign key visuals
  • Packaging or motion (one stream)
  • Extended art-direction & handover
Start a project

Every project is scoped to you — these are starting points, not fixed menus. See what each includes →

In their words

Founders who took the leap.

★★★★★

Cinder understood that we are a coffee business, not an art project. The packaging won us a supermarket listing and we can launch new roasts without redesigning everything. Worth every dollar.

Germaine Tay — Founder, Brewline, Tampines
★★★★★

We pitch against firms ten times our size and used to look it. The rebrand changed how clients see us before we even speak. The document templates alone save us hours every week.

Arif Rahman — Managing Partner, Harborgate, CBD
★★★★★

They found us a position we could actually own and then made everything say it — the jar, the site, the ads. For the first time our brand feels like one thing, and retailers finally take our meetings.

Charlene Goh — Co-founder, Bloomwell, online
★★★★★

I was terrified of losing what my dad built. Cinder kept everything that mattered and made it feel current. Our regulars recognised it instantly and the new outlet opened busy. That balance is rare.

Wei Jie Lim — Owner, Saffron Lane, Katong

Your brand is doing a job. Is it doing it well?

Tell us what you are building. The first conversation is free, honest, and about whether we are the right studio for you — not a hard sell.

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