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In their words

What founders say.

We would rather you heard it from the people we have worked with. Here is what a few Singapore founders thought once the dust settled.

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★★★★★

Cinder understood that we are a coffee business, not an art project. The packaging won us a supermarket listing and we can launch new roasts without redesigning everything. Worth every dollar.

Germaine Tay — Founder, Brewline, Tampines
Brand identity & packaging
★★★★★

We pitch against firms ten times our size and used to look it. The rebrand changed how clients see us before we even speak. The document templates alone save us hours every week.

Arif Rahman — Managing Partner, Harborgate, CBD
Brand identity & collateral
★★★★★

They found us a position we could actually own and then made everything say it — the jar, the site, the ads. For the first time our brand feels like one thing, and retailers finally take our meetings.

Charlene Goh — Co-founder, Bloomwell, online
Strategy, packaging & web
★★★★★

I was terrified of losing what my dad built. Cinder kept everything that mattered and made it feel current. Our regulars recognised it instantly and the new outlet opened busy. That balance is rare.

Wei Jie Lim — Owner, Saffron Lane, Katong
Heritage rebrand & launch

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