
A barbershop that remembers your name
Reuben Sng opened Ironside on Tras Street in 2015, after years cutting hair in London and Kuala Lumpur and one frustration that wouldn’t go away: too many places treated a haircut like a conveyor belt. Different barber every time, no consultation, hurried out half-finished, charged for things nobody mentioned.
So Ironside was built the opposite way. Real appointment times, so each chair gets the minutes it needs. The same barber every visit, so he learns your hair and the cut gets sharper. Prices on the menu, so you know what the chair costs before you sit in it. And the old skills — the straight razor, scissor-over-comb, a true fade — kept sharp on real heads every single day.
Eleven years on, there are six barbers across two town chairs, and plenty of men in that first-year photo are still in the chair today. That, more than anything, is the measure we care about.
Book a chairWhy men stay with Ironside
The same things that made us open the shop are the things that keep the chairs full.
A barber who knows your name
Keep the chair you like and your barber learns your hair over time. The cut gets sharper every visit because it is the same hands, not a different stranger.
Old-school skill, kept current
Straight-razor shaves, scissor-over-comb, proper fades — the traditional skills, trained in-house, kept sharp on real heads every day.
Booked properly, never rushed
We hold real appointment times so each chair gets the minutes it needs. You are not squeezed in and hurried out half-finished.
Prices on the menu
Every service and every barber tier has a posted price. You know what the chair costs before you sit in it — no surprises at the counter.
A good place to be
A coffee or a beer in the chair, music that isn’t a playlist of nothing, and barbers worth talking to. The cut is half of why men come back.
Two chairs in town
Tras Street by Tanjong Pagar and a second chair on Keong Saik — both an easy walk from the MRT, open six days a week.



