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About us

Advice before a unit

Northcrest exists because too many Singaporeans were being sold overseas property instead of advised on it. We flipped the model: your situation first, a short shelf of vetted markets second, and a relationship that lasts past the keys.

A Northcrest Global adviser meeting a Singapore investor
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Our story

Built to be the adviser we wished existed

Our founder, Lena Soh, spent a decade placing Singapore capital into UK and Australian residential, mostly through firms whose job ended at the signature. She watched clients buy off a glossy projection, then struggle alone with a tenant, a tax form and a building eight time zones away. The good deals were undone by the silence that followed.

Northcrest Global is the answer to that. We are deliberately small and deliberately narrow — four markets we know to the title deed, a shelf of projects short enough that we have walked nearly all of them, and one Singapore desk that stays with you through letting, management and tax. We are paid by the partners whose projects complete, on disclosed terms, and never more to push one project over another. Our business runs on the next referral, not the next sale.

If overseas property does not suit your situation, the most valuable thing we can do is tell you so — and we do, regularly. That honesty is the whole brand.

Our intent

To make overseas property a calm, well-advised decision for a thousand Singapore households — not a high-pressure punt taken in a hotel ballroom.

Our promise

Independent advice, honest numbers with the downside shown, and one desk that handles the lawyer, the currency, the lettings and the tax — in every market, through to keys and beyond.

What guides us

Sourced, not listed

We do not list whatever a developer pushes. Every project on our shelf is one we have walked, stress-tested on paper and would put our own clients into — which is why the shelf is short.

Independent due diligence

Title, developer track record, building management, local tax and the real all-in cost — checked before you ever wire a deposit, by people who answer to you, not the seller.

End-to-end, one desk

Lawyers, currency, financing, lettings and tax filings in four countries, coordinated from one Singapore desk, so you are never left holding a foreign-language form at midnight.

Honest numbers

Indicative yields, currency exposure and the costs other people bury in the small print — laid out plainly, so the figure you decide on is the figure you live with.

From first chat to keys

How an engagement works

A first, no-pressure consultation

We start with you, not a unit: your budget, your reason for buying, your appetite for currency and distance. Most first chats happen over coffee at Shenton Way or on a call.

A shortlist matched to your brief

We come back with two or three markets and a handful of vetted projects that actually fit — with the numbers, the risks and the all-in cost set out side by side.

Inspect — in person or virtually

Walk the development on an inspection trip, or tour it room by room over video with our in-country partner. You decide on evidence, not a glossy brochure.

Reserve, finance & complete

We coordinate the lawyer, the currency transfer, any non-resident mortgage and the staged payments, in plain English, all the way to keys in hand.

Let, manage & report

We hand you to a lettings and management partner we use ourselves, set up the overseas-landlord tax filings, and send you a clear report — so the asset runs without running your life.

4
overseas markets we actively advise
S$210m+
in client purchases coordinated since 2016
1 desk
for lawyers, finance, lettings & tax
900+
Singapore investors advised
The people who answer the phone

Your advisory team

Lena Soh

Lena Soh

Founder & Principal Adviser

Spent a decade placing Singapore capital into UK and Australian residential before founding Northcrest, frustrated that buyers were sold units instead of advised on markets. Sits on every first consultation herself.

Marcus Halim

Marcus Halim

Head of UK & Australia

A former chartered surveyor who has underwritten hundreds of off-plan deals in Manchester and Melbourne. The one who reads every line of a development's small print on your behalf.

Yuki Tanaka

Yuki Tanaka

Japan & Regional Desk

Bilingual in Japanese and English, Yuki bridges the Tokyo and Osaka freehold market for our clients — from the registration tax to the building's sinking-fund rules.

Start with a conversation, not a contract

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