Fragrance & Perfume Online Store Website — Sillage
A complete, conversion-ready perfume store for your fragrance brand.
Secure checkout · instant download · full code & ownership, yours to keep
Get the site files and launch it yourself
Everything you just previewed — every page, all styling and images — as a clean, self-contained website you own and rebrand. No build step, no lock-in. Deploy it free in about 10 minutes with the included guide.
- Complete multi-page site (HTML/CSS/images)
- 10-minute deploy guide (Netlify / Vercel / any host)
- Full ownership — edit text, colours, brand freely
Secure checkout · instant download
Your files are ready
We've also emailed this download to your inbox. Grab the files below too — links are valid for 72 hours, and we noted your email for a fresh link any time.
Scent Finder — try it yourself in the live demo before you buy.
Built from the live, clickable Sillage demo — then customised uniquely to your house and brief
Signature Scent Finder — matches family, intensity and occasion to the right fragrances with live SGD pricing
Scent families, discovery sets, notes pyramids and home scents, ready out of the box
You own 100% of the code, content and IP outright — no lock-in, host it anywhere.
Click the real, working live demo — no mockups, no guesswork. What you preview is what you launch.
Built by SGBP — 17+ years and hundreds of websites delivered across industries.
- Price
- $19 (one-time)
- Format
- Multi-page site (HTML/CSS/images)
- Deploy
- ~10 min on any host
- Ownership
- 100% files & code — yours
What does a Sillage store actually do for my fragrance or perfume brand?
It gets you selling fragrance online in about a week — a fast, affordable launch instead of a – 18,000 custom agency build. You get a cinematic, scent-led store you can try yourself in the live demo, the signature Scent Finder that turns overwhelmed browsers into confident buyers, an asset you own outright, and running costs rather than an open-ended retainer.
Speed and cost are the headline win. A custom perfume-store build from a agency typically runs – 18,000 and can stretch over months, because fragrance brands want the dark, editorial, “quietly expensive” feel that a blank Shopify theme rarely delivers out of the box. Sillage gives you that look already — a cinematic hero, scent-family storytelling, notes pyramids and a polished dark-luxe palette — customised to your house and live. Your launch campaign starts working sooner, and your cash is not locked up in a long build while competitors are pouring bottles.
Crucially, it is built to convert a category that is genuinely hard to sell online: nobody can smell a screen. The signature Scent Finder is the answer — a shopper picks a family they lean toward, how strong they want it and where they will wear it, and the tool surfaces the best-fit fragrances with a live price they can add to the bag in one tap. Paired with the discovery-set flow (six vials, a week at home, the cost credited against the first full bottle), it removes the single biggest reason fragrance carts get abandoned: “what if it is not right on me?” That is conversion architecture, not decoration.
Finally, it is an asset you own and can grow, not a rental. You keep 100% of the code and editable files, so you can add a new fragrance, update a notes pyramid or run a Raya gifting edit yourself without paying a developer per change. After launch you only pay what you choose — managed hosting and optional care — instead of an open-ended agency retainer. Start lean at then add scent guides, an SEO pack, a discovery-set subscription or a bigger range as revenue comes in, up to around for a fully loaded build.
- Launch — versus the – 18,000 and months a custom agency perfume-store build typically takes.
- The Scent Finder turns “I can’t smell it online” browsers into confident buyers — a conversion engine no generic theme delivers.
- Built-in trust for a high-consideration category: notes pyramids, scent profiles, real reviews and a secure SGD checkout.
- The dark-luxe, editorial look fragrance shoppers expect — already designed, not something you brief from scratch.
- You own 100% of the code plus editable files — grow and edit it yourself, no agency lock-in or per-change fees.
- Predictable running costs: managed hosting and optional care, not an open-ended monthly retainer.
What problems does a Sillage store fix that DIY and freelancers don’t?
It removes what frustrates most fragrance founders: slow launches, a look that feels cheap rather than luxe, the “I can’t smell it online” barrier that kills perfume carts, sites you can’t edit, agency lock-in, missing SEO and surprise costs. You get a complete, conversion-ready perfume store — with the Scent Finder, discovery sets and islandwide delivery built in — that you own outright, live.
Most people launching a fragrance or perfume brand try one of four routes and hit the same wall. A free template looks generic and undersells a product that lives or dies on perceived luxury. A cheap freelancer can disappear mid-build or hand over something you cannot touch. A full agency may quote five figures and tie you to their platform. And DIY eats the weeks you would rather spend on composition, sampling and sourcing. Sillage is designed to remove each of those frustrations, not just shuffle them around.
The look: fragrance is sold on feeling, so the demo ships with the dark, gold-accented, editorial aesthetic that makes a new house look established — cinematic hero, scent-family collage, notes pyramids and a hushed, premium voice. The “can’t smell it” problem: the Scent Finder and the six-vial discovery set together give a shopper two low-risk ways to commit, which is exactly what turns a curious visitor into a paying customer in a category built on uncertainty.
Trust: perfume is a considered, sometimes pricey purchase, so SSL, a secure SGD checkout, PDPA-aware data handling, transparent notes and profiles, and real reviews help a brand-new label feel safe from day one. And ownership: you own 100% of the code and edit everything through editable files, so you are never tied to an agency retainer or a locked theme.
Cost and clarity: pricing is a transparent customiser with — no vague “it depends” invoices, and no surprise add-on fees for the SEO, analytics and checkout that other studios quote separately.
- Looks cheap → A dark-luxe, editorial design with notes pyramids and scent storytelling that makes a new house look premium.
- “I can’t smell it online” → The Scent Finder plus a try-at-home discovery set give shoppers two low-risk ways to commit.
- Too slow to launch → Your store is built from the live Sillage demo and typically handed over.
- Doesn’t feel trustworthy → Notes, profiles, real reviews, SSL, PDPA-aware data handling and a secure SGD checkout build credibility.
- Can’t edit it yourself → editable files plus a plain-English deploy guide let you change prices, fragrances and notes without a developer.
- Locked into an agency → You own 100% of the code and can host it anywhere; hosting and care are optional, never compulsory.
- Surprise costs → A transparent customiser shows your price up front, with.
What is under the hood of your Sillage perfume store?
Under the hood is static-first Astro, exactly what this demo runs on, or a hardened Shopify, WooCommerce or Webflow build, served over a global CDN with modern compression and caching. It is fast, WCAG 2.2 AA accessible, SSL-secured, SGD-ready and PDPA-aware — and yours to deploy anywhere.
The native build, exactly what this demo runs on, is static-first Astro with a headless CMS and minimal JavaScript. Prefer a hosted platform? We build a hardened Shopify (+), WooCommerce (+) or Webflow (+) store instead. Whichever you choose, it is served over a global CDN with modern compression and caching, so it stays fast even when a perfume reviewer or a TikTok “smell-alike” video sends a sudden rush of traffic.
We tune for Core Web Vitals: the cinematic hero and bottle imagery are lazy-loaded in modern formats (WebP/AVIF) with set dimensions to avoid layout shift, so the collection collage, scent-family grids, slide-out bag and the interactive Scent Finder stay snappy on mobile, where most fragrance discovery now happens. The Scent Finder’s matching and scoring logic runs efficiently client-side, so the result list updates instantly as a shopper changes a choice.
SSL/HTTPS and security headers are enforced, checkout is SGD-ready, and data handling is PDPA-aware — important when you capture scent preferences and discovery-set details. Add the payment-gateway setup and you get PCI-compliant payments through Stripe or HitPay, including PayNow, cards, Apple Pay, Google Pay and Atome. You own 100% of the source code, with no lock-in, so you can host with us or deploy anywhere yourself.
- Static-first Astro, or a hardened Shopify, WooCommerce or Webflow build.
- Core Web Vitals tuned; WCAG 2.2 AA accessible, semantic HTML.
- Interactive Scent Finder runs efficiently client-side for instant matching.
- SSL/HTTPS and security headers; PDPA-aware handling of scent-preference data.
- PCI-compliant payments via Stripe/HitPay with PayNow, cards & Atome (gateway add-on)
- Clean SEO markup, XML sitemaps and GA4 included as standard.
- 100% source-code ownership, no lock-in, deploy anywhere.
Will my Sillage perfume store rank on Google and get quoted by ChatGPT?
Every build is delivered search-ready: clean semantic HTML, a JSON-LD schema graph (Product, Offer, FAQ, Breadcrumb, Organization), fast Core Web Vitals, XML sitemaps and Search Console. Answer-first content and signals — SGD, PayNow, PDPA, areaServed, islandwide delivery — give Google, AI Overviews, ChatGPT, Perplexity and voice assistants the structure they need to find and quote you. No rankings are guaranteed.
Plenty of perfume stores are built to look pretty and little else — messy markup, slow pages, no structured data — so neither Google nor AI engines can really tell what you sell or who you serve. We build the opposite. Your Sillage store is delivered with clean semantic HTML5, correct heading order, descriptive alt text on every bottle image, canonical tags and a tidy URL structure — the foundation search engines and crawlers reward. Rankings always depend on your range and competition, but the technical groundwork is done right from day one.
Here is what the jargon means in plain terms. SEO helps you rank on Google for searches like “niche perfume ” or “oud fragrance SG”. AEO (Answer Engine Optimisation) and AIO (AI Optimisation) help your store get surfaced and quoted by ChatGPT, Perplexity and Google AI Overviews when someone asks “what is a good woody perfume for the office?” or “which scent lasts in humid weather?”. GEO (Generative Engine Optimisation) makes sure those answers know you serve specifically and deliver islandwide. Voice covers Siri, Google Assistant and Alexa — short, spoken-friendly answers a shopper can ask for hands-free.
The engine behind this is a JSON-LD schema graph baked into every page: Product and Offer markup (SGD price, stock status and reviews) so listings become eligible for Google rich results; FAQPage so your longevity, notes and delivery answers can be lifted into AI replies; BreadcrumbList so families like Woody → Sandalwood are machine-readable; and Organization so your house, logo and service area are unambiguous. The Scent Finder’s family, note and occasion content is a natural fit for fragrance long-tail and AI-Overview queries. The advanced SEO/AEO pack adds speakable markup, Bing and Search Console setup and an answer-engine optimisation pass — an optional upgrade on the base build.
- Clean semantic markup: HTML5 structure, logical headings, descriptive alt text and canonical tags — built for crawlers and AI parsers, not just browsers.
- Full JSON-LD schema graph: Product, Offer, FAQPage, BreadcrumbList and Organization — your fragrances, families and FAQs become eligible for Google rich results and readable by AI engines.
- Scent Finder content targets high-intent fragrance long-tail: “best office perfume ”, “long-lasting oud SG”, and AI-Overview-style questions.
- Fast Core Web Vitals: image-optimised, mobile-first pages — page experience is a Google ranking factor and keeps shoppers from bouncing.
- Answer-first content: fragrance, note and FAQ copy written question-led and concise, so AI Overviews, ChatGPT and Perplexity can quote it cleanly and voice assistants can read it aloud.
- Sitemaps & Search Console: XML and image sitemaps plus robots.txt submitted to Google (and Bing) so new fragrances get found and indexed sooner.
- signals: SGD pricing, SGD checkout, PayNow, PDPA-aware data handling, areaServed and natural local terms like “islandwide delivery” and “composed ”.
- You own 100% of the code with editable files — add a fragrance and its SEO fields and schema update automatically, no developer needed.
What does each page of my Sillage perfume store actually look like?
You get a full fragrance & perfume store, not a template: a cinematic homepage, a collection page grouped by scent family, scent-family pages with sort, product pages with a notes pyramid and size options, the signature Scent Finder, a discovery-set page, a slide-out bag with a free-islandwide-delivery bar, a customer journal, an About / House page and a working visit/WhatsApp page — rebuilt with your house, fragrances and SGD pricing.
We start from the live Sillage demo and rebuild every page around your range, house and tone. Nothing stays as filler: your fragrances, prices in copy, imagery, scent families and notes pyramids replace the demo content, and each page keeps the conversion features that make the demo work — the Scent Finder, discovery sets, sort, size options and the bag drawer — wired to your stock.
Every page is delivered mobile-first with clean SEO markup, secure SGD checkout and editable files, so you can swap a hero image, add a fragrance or edit a notes pyramid long after handover. The pages below are what is included in the base build; catalogue size, a scent journal, advanced SEO, loyalty and subscriptions are where the customiser adds cost, up to.
signals are built in where they help shoppers trust and buy: the free-islandwide-delivery threshold and flat fee are shown in the house story leans into composing for our climate, and checkout is set up for PayNow, cards and Atome — PDPA-aware. You own 100% of the code, and it is typically delivered.
- Homepage — cinematic full-bleed hero with a single clear CTA, a top utility bar, then a scent-family collection collage, the signature fragrances row with live pricing, a Scent Finder teaser, craft pillars, a discovery-set band and a journal strip — all rebranded to your house.
- Collection — a centred listing with full-bleed scent-family tiles, then the full house line grouped under each family heading, each leading to its own family page.
- Signature row — homepage cards for your best-known fragrances with live SGD pricing — the easy entry point first-time buyers look for.
- Scent Finder — the signature tool: pick a family, an intensity and an occasion, and the finder scores and surfaces the best-fit fragrances with a live price and one-tap add-to-bag.
- Discovery sets — a try-before-you-buy page explaining the six-vial set and the credit-back flow, with the full list of fragrances to choose from.
- Scent-family page — one page per family (Floral, Woody, Fresh, Oriental, or yours), each with its own banner, a sort dropdown, add-to-bag and a cross-link to other families.
- Product page — main image with a thumbnail rail, scent profile, size options with live SGD price, add-to-bag, a full notes pyramid (top / heart / base), key materials and related fragrances.
- About / The House — a branded hero, your origin story, a craft-pillars block, a timeline and a team section that builds trust and supports SEO with real, editable copy.
- The Journal — a wall of star-rated reviews with an aggregate rating, plus testimonial blocks reused on the homepage for social proof.
- Visit / Contact — atelier address and hours, WhatsApp and email, plus a working enquiry form with occasion and family routing — PDPA-aware and ready for your inbox.
- Bag — slide-out drawer and full bag page with a free-islandwide-delivery progress bar (“add S$X for free delivery”), quantity controls, a live SGD subtotal and a PayNow / cards / Atome checkout.
Can the Sillage store scale from 20 fragrances to a 150+ synced catalogue as my house grows?
Yes. Your store starts lean at 20 fragrances and scales to a 150+ synced catalogue with faceted search plus auto price and stock sync. Add discovery-set subscriptions, a loyalty programme, a WhatsApp Business catalogue and abandoned-cart recovery as you grow. Because you own 100% of the code, there is no per-sale platform lock-in holding you back.
Most fragrance houses launch with a handful of signature scents to learn what people actually repurchase, then grow once a couple of bottles take off. Sillage is built for that curve. Day one you might run 20 carefully chosen fragrances. As demand proves out, the customiser lets you step up to 60, 150, or a 150+ catalogue pulled straight from your manufacturer or fulfilment feed with auto price and stock sync, so adding home scents, travel sizes or a bigger range is a sync rather than a rebuild. The sort, scent-family tiles, notes pyramids and the Scent Finder you saw in the demo keep a big range easy to browse on any phone.
Growth is not only more bottles, it is more demand and more channels. The native Astro build shown in the demo is delivered as a fast, static, mobile-first store served over a global CDN, so a busy 11.11 or a Raya gifting rush is far less likely to slow it down or run up a server bill, and your optional Managed Hosting keeps it online. (Choose Shopify, WooCommerce or Webflow instead and you get a hardened, CDN-served build on that platform’s hosting.) When you are ready to grow revenue per customer, switch on discovery-set and refill subscriptions, and add a loyalty and referral programme so happy customers bring you new ones.
Selling to the region or to expats? Multi-currency and itemised invoicing can be layered in, with SGD and PayNow staying native for your shoppers. The real future-proofing, though, is ownership: you hold 100% of the code with editable files, delivered with a deploy guide. You are never trapped by per-sale platform fees, locked themes or an app you cannot change — when the house outgrows today’s setup, the same codebase extends instead of forcing you to start over.
- Catalogue scales from 20 to a 150+ synced range; large ranges import via your manufacturer / fulfilment feed with auto price and stock sync.
- Sort, scent-family tiles, notes pyramids and the Scent Finder keep big fragrance ranges fast and browsable on mobile.
- The native Astro build is static and CDN-served, so it stays fast through 11.11 and Raya gifting rushes; Shopify / WooCommerce / Webflow builds are hardened and CDN-served too.
- Grow revenue per customer: discovery-set and refill subscriptions plus a loyalty and referral programme.
- Add channels as you grow: a WhatsApp Business catalogue with click-to-chat, plus abandoned-cart and scent-based email automation.
- Multi-currency and itemised invoicing are available for regional expansion, with SGD and PayNow native for.
- You own 100% of the code, so there is no forced re-platform and no per-sale lock-in as you scale.
How do I put it online and make it mine?
It is a plain static site, so going live takes about ten minutes with the included guide — or add the deploy option and we do it for you. Editing is just changing labelled text, images and colours in the files; no CMS login, no developer needed.
To go live: unzip the download, double-click the home page to preview it locally, then drag the folder onto a free host like Netlify (or connect Vercel / Cloudflare Pages) and point your domain at it. The step-by-step guide walks through each option.
To make it yours: open the files in any editor and change the wording, swap the images and logo, and adjust the colours and fonts — everything is clearly labelled and the guide shows you where each piece lives. Because you own the full source, you can hand it to any developer for deeper changes later.
Prefer not to touch any of it? Add “we deploy it for you” at checkout and we host it, connect your domain and take it live within two business days.
What exactly do I get in the download?
The complete, multi-page website you previewed — every page, all styling and all images — as clean, self-contained files you own outright, plus a short guide to get it online. No build step, no subscription, no lock-in.
Everything is plain HTML and CSS you can open and edit with any editor. Download the ZIP, unzip it, double-click to preview, then publish it anywhere.
- Every page from the live demo, fully built and linked
- All styling, fonts and images, ready to use
- The signature interactive tool from the demo
- Mobile-first, responsive, speed-tuned markup
- 100% ownership — edit text, colours and brand freely
- A 10-minute deploy guide (Netlify / Vercel / any host)
- Optional: add “we deploy it for you” at checkout
Questions about this template
Everything about buying, downloading, editing and launching it — and the option to have us deploy it for you. Still stuck? Reach out any time.
What exactly do I get?
The complete website you previewed, as a clean set of files you own — every page, all the styling and all the images, in plain HTML and CSS. No build step, no framework to learn, no account or subscription. You download a ZIP, unzip it, and the whole site is there ready to open, edit and publish.
Do I own it, and can I edit everything?
Yes — 100%. Once you download it the files are yours to keep and change however you like: rewrite the text, swap the colours and fonts, replace the images and logo, add or remove pages. There is no licence trap, no watermark and no lock-in. Rebrand it as your own business and use it on your own projects.
How do I put it online?
It is a plain static site, so it works on almost any host. The included 10-minute guide walks through the easiest free options — drag the folder onto Netlify, or connect Vercel or Cloudflare Pages — and how to point your own domain at it. Prefer not to touch any of that? Add the “we deploy it for you” option at checkout and we host it, connect your domain and take it live.
Do I need to know how to code?
No. To go live you double-click to preview and drag-and-drop to a host — no coding needed. To change wording, colours or images you edit clearly-labelled text in the files (any code editor, even a plain text editor, works) and the guide shows you where. For deeper custom changes later you can hand the files to any developer, since you own the full source.
Can I preview it before I buy?
Yes — the live demo linked at the top of this page is the real template, running exactly as you would receive it. Click through every page, try it on your phone, open the interactive tools. What you see in the demo is what lands in your download.
Will it work on mobile and load fast?
Yes. Every template is built mobile-first and tuned for speed — responsive layouts, optimised images and clean, lightweight markup — so it looks right and loads quickly on phones, tablets and desktops out of the box.
Is the design unique or a generic theme?
Each template is an original, hand-built design with its own layout, colour system, type and interactive tool — not a recoloured stock theme. You are getting a genuinely distinct site; you make it yours by swapping in your brand, copy and images.
What if I want you to set it up for me?
Add the deploy option at checkout and we host it, connect your domain and take it live within two business days — you just send your brand and content. Need a bigger custom build or ongoing help beyond that? Reach out and we can quote it separately.
What is your refund policy?
Because this is an instant digital download you keep, we generally cannot offer refunds once the files have been delivered. If a file is missing or a link does not work, contact us and we will fix it or re-send your download right away.
