Done-For-You Nail Salon Website — Petal & Polish
A complete, friendly, conversion-focused website with online appointment booking and multi-outlet support for your Singapore nail salon — built, customised and live in 7–14 days, from S$900.
Secure SGD checkout via Razorpay · itemised invoice · 3 revisions & full code ownership included · 7–14 day launch
Build your nail-salon site
Choose your options below — the price updates live and stays transparent and itemised. From S$900, you own 100% of the code, and most builds launch in 7–14 days.
Choose your platform
Pick oneThe tech your salon site runs on. Not sure? The native build is fastest, cheapest to run, and is exactly what the Petal & Polish demo uses.
How big is the site?
Pick oneHow many pages we design and build at launch — across home, services, service detail pages, price menu, locations, about, booking and contact.
Content & copy
Pick anyThe core pages are included. Add the content engines and copy that turn a brochure site into a booking machine.
Features & integrations
Pick anyBolt on the tools that turn a salon site into a working appointment-booking and client-care machine.
Brand, SEO & launch
Pick anyPolish the brand and get found on Google and AI search by the clients you want.
Ongoing care optional
Optional hosting & maintenance, monthly or annual. You can also host it yourself — the code is yours either way.
HostingYour details & review
Please enter your name, a valid WhatsApp number (with country code) and a valid email so we can start your build.
3 rounds of revisions are included free. Add extra rounds at S$200 each if you want more breathing room.
Anything specific you want? Brand colours, must-have pages, products or content to load, integrations, a competitor you like, deadlines — tell us here and we'll build to your brief.
0/1200Everything is itemised in the summary bar below. Happy? Pay securely and we'll WhatsApp you to start your build.
Razorpay · SGD · itemised invoice · 3 revisions & full code ownership included
Mani Menu Builder — try it yourself in the live demo before you buy.
Built from the live, clickable Petal & Polish demo — then customised uniquely to your salon and services
Signature Mani Menu Builder — pick length, shape, finish & add-ons for a recommended set, price, appointment length & technician
Online appointment / enquiry booking flow built in — no e-commerce cart needed
You own 100% of the code, content and IP outright — no lock-in, host it anywhere.
Click the real, working live demo — no mockups, no guesswork. What you preview is what you launch.
Built by SGBP — 17+ years and hundreds of websites delivered across industries.
- Starts from
- S$900 (Advanced tier)
- Launch time
- 7–14 days
- Platform options
- Astro · WordPress · Webflow
- Ownership
- 100% code & IP — yours
What does a Petal & Polish site actually do for my Singapore nail salon?
It turns your salon’s website into a booking engine in about a week from S$900. You get a fast, friendly site you can try yourself in the live demo, an online appointment / enquiry booking flow, the signature Mani Menu Builder that turns a curious visitor into a planned set, a full service menu, a price menu, a multi-outlet locations page, a recent-sets gallery that builds desire, and WhatsApp-first CTAs — all built to turn browsers into booked chairs, and yours to own outright with running costs from S$15/mo.
Most nail salons in Singapore are won or lost on bookings — yet plenty of salon websites are a single page with an Instagram link and a phone number, leaving an interested visitor nowhere to go. Petal & Polish flips that: it’s a friendly, conversion-focused site with a blush hero, studio-room cards, a full service menu, a price menu, a locations page and an online booking flow, so a curious visitor can go from “I’ve been meaning to find a good nail place” to a booked chair in a couple of taps.
The signature Mani Menu Builder is the engine. A visitor picks a length, a shape, a finish and any add-ons, and it puts together the right services, a clear total, an appointment length and the technician to ask for — with a Book this set CTA. It does the consultative first step for you, qualifies the lead and gets them to the booking form warm rather than cold.
And it’s an asset you own, not a rental. You keep 100% of the code and a self-editable CMS, so you update services, prices, technicians, outlets, the gallery and the Mani Menu Builder yourself without paying a developer per change. After launch you only pay what you choose — managed hosting from S$15/mo and optional care from S$150/mo. Start at S$900, then add an appointment calendar, a client area, CRM integration or a multilingual layer as you grow, up to around S$2,600 for a fully loaded build.
- Launch in 7–14 days from S$900 — a real booking engine, not a single brochure page.
- The Mani Menu Builder qualifies visitors and routes them to the right set, price and technician.
- Online appointment / enquiry booking and WhatsApp-first CTAs turn searches into booked chairs.
- Multi-outlet ready: a locations page and per-studio booking routing for salons with more than one branch.
- You own 100% of the code plus a self-editable CMS — update services and prices yourself, no agency lock-in.
- Predictable running costs: managed hosting from S$15/mo and optional care from S$150/mo, not an open-ended retainer.


What problems does a done-for-you Petal & Polish site fix that DIY and freelancers don’t?
It removes what frustrates most salon owners: an Instagram-only presence with no booking, no way to qualify or route enquiries, no menu, price list or gallery a visitor can browse, no clean way to show multiple outlets, sites you can’t edit, agency lock-in, missing local SEO and surprise costs. You get a complete, friendly, conversion-built nail-salon website — with the Mani Menu Builder, online booking, a service menu, a price menu and a multi-outlet locations page — that you own outright, live in 7–14 days from S$900.
Most salons trying to fix their web presence hit the same wall. An Instagram grid looks lovely but can’t be searched on Google, has no booking flow, and turns every enquiry into a DM back-and-forth. A cheap one-page site has no menu, price list or gallery to browse, and no clean way to show more than one outlet. A freelancer can disappear mid-build or hand over something you can’t touch. A full agency may quote thousands and tie you to their platform. Petal & Polish is designed to remove each of those frustrations.
Speed and conversion: instead of months of theme-wrangling, your site is customised from a proven nail-salon demo and typically delivered in 7–14 days — with a blush hero, the Mani Menu Builder, a full service menu, a price menu, a locations page and an online booking flow that actually turn visitors into bookings.
A look that fits: the design is friendly and tidy with soft blush tones, rounded buttons and lots of whitespace, so it feels like the kind of studio people want to be seen at — not a recoloured template. The recent-sets gallery builds desire the way an Instagram grid does, but on a site you actually own and can be found on.
Ownership and cost: you own 100% of the code and edit everything through a self-editable CMS, so you’re never tied to a retainer. On-page SEO, GA4 and clean markup are delivered as standard. Pricing is a transparent customiser from S$900 to S$2,600 with 3 revision rounds included — no vague “it depends” invoices.
- Instagram-only with no booking → An online appointment / enquiry booking flow plus WhatsApp-first CTAs.
- Every enquiry is a manual DM → The Mani Menu Builder qualifies and routes visitors before they reach you.
- Nothing to browse → A full service menu with detail pages, a clear price menu and a recent-sets gallery.
- No way to show outlets → A multi-outlet locations page with per-studio booking routing.
- Can’t edit it yourself → A self-editable CMS lets you update services, prices, outlets and the gallery without a developer.
- Locked into an agency → You own 100% of the code; hosting (from S$15/mo) and care (from S$150/mo) are optional.
- Surprise costs → A transparent customiser shows your price from S$900 to S$2,600 up front, 3 revisions included.


SGBP vs a Singapore agency, freelancer or DIY — which is right for your nail-salon site?
For a Singapore nail salon, SGBP customises the live Petal & Polish site — Mani Menu Builder, online booking, service menu, price menu, multi-outlet locations, gallery and all — in 7–14 days from S$900 to S$2,600, and you own 100% of the code with no lock-in. Singapore agencies typically quote far more over several weeks; freelancers vary widely; a DIY builder is cheapest but rarely converts or supports multiple outlets.
Most Singapore agencies do excellent work, but a custom booking-driven salon site is often a multi-thousand-dollar scope spread over weeks — and many keep you on their platform. You can end up paying for process you don’t need when there’s already a proven nail-salon design ready to customise.
A freelancer can be cheaper and faster, but quality, code ownership and follow-up swing widely — and salon-specific touches like the Mani Menu Builder, an online booking flow, a price menu and a multi-outlet locations page are rarely built in. A DIY website builder is the lowest cash outlay, but it rarely converts, seldom handles multiple outlets cleanly, and leaves you wrestling templates instead of with clients.
SGBP sits in between on purpose: you start from the live Petal & Polish demo, so you can see and click exactly what you’re buying, then we customise it to your brand and services. Every build is delivered with on-page SEO (with an SEO/AEO upgrade option), SSL, GA4, PDPA-aware forms, a self-editable CMS and a handover manual — the things that often become paid “add-ons” elsewhere.
- Time and cost: 7–14 days, from S$900 to S$2,600 one-time, versus the weeks and far higher fees a custom agency build typically involves.
- Ownership: you keep 100% of the code and your content — no platform lock-in.
- See before you buy: the live Petal & Polish demo is the actual product, Mani Menu Builder and booking flow and all.
- Built to convert: the Mani Menu Builder, online booking, price menu and gallery are part of the build, not quoted extra.
- Multi-outlet ready: a locations page and per-studio booking routing come standard.
- Optional, not obligatory: managed hosting from S$15/mo and a Care plan from S$150/mo if you want it hands-off.
| What matters | SGBP (this) | Freelancer | Agency | DIY builder |
|---|---|---|---|---|
| Time to launch | 7–14 days | Weeks | Several weeks+ | Your own time |
| Typical cost | S$900–2,600 one-time | Varies widely | Often thousands | Low monthly |
| Mani Menu Builder tool | Yes, built in | Rarely | Custom (extra) | No |
| Online booking flow | Yes | Sometimes | Usually | Add-on / plugin |
| Multi-outlet support | Yes, built in | Sometimes | Custom | Limited |
| You own the code | Yes, fully | Sometimes | Often locked-in | No (platform) |
| Ongoing lock-in | None | Sometimes | Often | Platform-dependent |

What is under the hood of your Petal & Polish salon site?
Under the hood is static-first Astro, exactly what this demo runs on, or a hardened WordPress or Webflow build, served over a global CDN with modern compression and caching. It is fast, WCAG 2.2 AA accessible, SSL-secured and PDPA-aware — and yours to deploy anywhere.
The native build, exactly what this demo runs on, is static-first Astro with a headless CMS and minimal JavaScript. Prefer a familiar CMS? We build a hardened WordPress (+S$250) or Webflow (+S$200) site instead. Whichever you choose, it’s served over a global CDN with modern compression and caching, so it stays fast during a promotion or an ad campaign spike.
We tune for Core Web Vitals: images are lazy-loaded in modern formats (WebP/AVIF) with set dimensions to avoid layout shift, so the blush hero, the service menu, the gallery and the interactive Mani Menu Builder stay snappy on every device — including the phones most clients book from. The Builder’s matching and totals run efficiently client-side, so results feel instant.
SSL/HTTPS and security headers are enforced, the booking and enquiry forms are spam-protected, and data handling is PDPA-aware — important when clients share contact details. Add CRM integration and every booking pipes straight into your salon CRM or mailer. You own 100% of the source code, with no lock-in, so you can host with us from S$15/mo or deploy anywhere yourself.
- Static-first Astro, or a hardened WordPress or Webflow build
- Core Web Vitals tuned; WCAG 2.2 AA accessible, semantic HTML
- Interactive Mani Menu Builder runs efficiently client-side for instant set, price & time matching
- SSL/HTTPS and security headers; PDPA-aware handling of booking & enquiry data
- Spam-protected booking & enquiry forms with optional CRM / email integration
- Clean SEO markup, XML sitemaps and GA4 included as standard
- 100% source-code ownership, no lock-in, deploy anywhere


Will my Petal & Polish site rank on Google and get quoted by ChatGPT?
Every build is delivered search-ready: clean semantic HTML, a JSON-LD schema graph (LocalBusiness, Service, FAQ, Review, Breadcrumb), fast Core Web Vitals, XML sitemaps and Search Console. Answer-first content and Singapore signals — local areas, MRT, PDPA, natural local terms — give Google, AI Overviews, ChatGPT, Perplexity and voice assistants what they need to find and quote you. No rankings are guaranteed.
Plenty of salon sites are built to look pretty and little else — messy markup, slow pages, no structured data — so neither Google nor AI engines can tell what services you offer or where you are. We build the opposite. Your Petal & Polish site is delivered with clean semantic HTML5, correct heading order, descriptive alt text, canonical tags and a tidy URL structure. Rankings always depend on your area and competition, but the technical groundwork is done right from day one.
Here’s the jargon in plain terms. SEO helps you rank on Google for searches like “gel manicure Bugis” or “nail salon near Tampines”. AEO and AIO help your content get surfaced and quoted by ChatGPT, Perplexity and Google AI Overviews when someone asks “where can I get gel extensions in Singapore?”. GEO makes sure those answers know you serve Singapore specifically. Voice covers Siri, Google Assistant and Alexa.
The engine is a JSON-LD schema graph baked into every page: LocalBusiness and Service markup so your salon and services are machine-readable; FAQPage so your common answers can be lifted into AI replies; Review markup for trust; BreadcrumbList for structure. The advanced SEO/AEO pack adds speakable markup, Bing and Search Console setup and an answer-engine optimisation pass — an optional upgrade on the S$900 base build.
- Clean semantic markup: HTML5 structure, logical headings, descriptive alt text and canonical tags.
- Full JSON-LD schema graph: LocalBusiness, Service, FAQPage, Review and BreadcrumbList — eligible for rich results and readable by AI engines.
- Service pages target high-intent local long-tail: “gel manicure Bugis”, “nail art Singapore” and AI-Overview-style questions.
- Per-outlet LocalBusiness markup so each studio can show in local map results.
- Answer-first content: service copy and FAQs written question-led and concise, so AI engines can quote them cleanly.
- Sitemaps & Search Console: XML and image sitemaps plus robots.txt submitted to Google (and Bing).
- Singapore signals: local neighbourhoods, MRT references, PDPA-aware handling and natural local terms throughout.
- You own 100% of the code with a self-editable CMS — update a service and its SEO fields and schema update automatically.


What does each page of my Petal & Polish salon site actually look like?
You get a full salon site, not a single page: a friendly homepage, a service menu, a detail page per service, a price menu, a multi-outlet locations page, a recent-sets gallery, an about page, an online booking / contact page, an FAQ and a dedicated page for the signature Mani Menu Builder — rebuilt with your brand, services and tone.
We start from the live Petal & Polish demo and rebuild every page around your salon, brand and services. Nothing stays as filler: your services, prices, copy, imagery, technicians, outlets, gallery and testimonials replace the demo content, and each page keeps the features that make the demo convert — the blush hero, studio rooms, Mani Menu Builder, service menu, price menu and booking flow — wired to you.
Every page is delivered mobile-first with clean SEO markup, PDPA-aware forms and a self-editable CMS, so you can swap a hero image, add a service, update a price or add an outlet long after handover. The pages below are what’s included in the base S$900 build; site scope, an appointment calendar, advanced SEO, a client area and CRM integration are where the customiser adds cost, up to S$2,600.
Singapore signals are built in where they help: local studio locations with MRT references, a local tone, and honest copy throughout. You own 100% of the code, and it’s typically delivered in 7–14 days.
- Homepage — a blush hero, a stat strip, studio-room cards, the Mani Menu Builder, a service grid, a booking band, a recent-sets gallery, a team preview, a why-us band, testimonials and a locations preview — all rebranded to you.
- Services menu — every service grouped by category, each card with a blurb, chair-time, from-price and a book CTA.
- Service detail — a hero image, chair-time and pricing, what it includes, an about section, aftercare and related services.
- Mani Menu Builder — a dedicated page hosting the signature tool, an explainer and a clear next step.
- Price menu — every service grouped with clear from-prices in SGD and add-on notes.
- Locations — a multi-outlet page with each studio’s address, MRT, hours and per-studio booking links.
- Gallery — a recent-sets look-book of nail art, French, chrome, gel and pedicures.
- About — your salon’s story, a founder section, the values you stand by and the team.
- Booking & contact — an online appointment / enquiry form (no cart): studio, service, technician, time and a PDPA-aware consent, plus a WhatsApp option and an FAQ.
- FAQ — a dedicated, answer-first FAQ page that doubles as AEO content.












Can the Petal & Polish site scale from one studio to a multi-outlet nail brand as I grow?
Yes. Your site starts lean at five pages and scales to a 20+ page salon brand with a full service library, a multi-outlet locations page, an appointment calendar, a client / membership area, CRM integration and even a second language. The multi-outlet structure is built in from day one. Because you own 100% of the code, there is no platform lock-in holding you back.
Most salons launch with a focused presence and broaden as they grow. Petal & Polish is built for that curve, and the demo itself is a three-outlet brand, so adding or removing a studio is a content exercise rather than a rebuild. Day one you might run a tight five-page site with a home, services, price menu, locations and booking. As you grow, the customiser lets you step up to 10 or 20+ pages, adding a detail page per service, a nail-tips content engine and more outlets.
Growth is also more channels and more automation. The native Astro build shown in the demo is delivered as a fast, static, mobile-first site served over a global CDN, so a promotion or an ad spike is far less likely to slow it down. When you’re ready, switch on an online appointment calendar so clients self-book at the studio of their choice, and add CRM integration so every booking flows into your follow-up.
Serving a regional or bilingual clientele? A multilingual content layer can be added across key pages, with your Singapore positioning staying native. The real future-proofing is ownership: you hold 100% of the code and your content, delivered with a handover manual in 7–14 days, so the same codebase extends instead of forcing a restart.
- Site scope scales from 5 to 20+ pages; add services, outlets and a tips engine as content rather than a rebuild
- Multi-outlet built in: add or edit studios on the locations page with per-studio booking routing
- The service menu, Mani Menu Builder and booking flow keep a larger site fast and easy to navigate on mobile
- The native Astro build is static and CDN-served, so it stays fast through promotions or campaign spikes; WordPress / Webflow builds are hardened and CDN-served too
- Automate as you grow: an online appointment calendar plus CRM integration for follow-ups
- Add channels: WhatsApp capture, live chat and a client / membership area for regulars
- You own 100% of the code and your content, so there is no forced re-platform as you scale


Can I run my Petal & Polish site myself without a developer?
Yes. Your site is delivered with a self-editable CMS, so you add and edit services, prices, technicians, outlets, the gallery, the Mani Menu Builder’s dataset and pages, and check your GA4 numbers without touching code. Every task is documented in a plain-English handover manual, and you own 100% of the build. Most non-technical owners get the hang of it quickly.
Running a salon site is mostly small, repeatable updates: a new service, a price change, a fresh set in the gallery, a technician joining or leaving, or a new outlet opening. We build all of this into a clean CMS dashboard, so you log in, change the thing you came to change and hit publish. No staging files, no FTP, no “please email the developer”.
Each module from the live demo has a matching settings panel. Your services and prices, the Mani Menu Builder’s finishes and add-ons, your technicians, your outlets, your gallery and the booking form routing are all configurable from labelled fields. The form recipient is editable too, so bookings reach the right inbox per studio.
Your site is delivered in 7–14 days with on-page SEO, SSL, GA4 and a PDPA-aware setup. If you ever get stuck, the step-by-step handover manual walks through every task, and your 3 included revision rounds (plus an optional Care plan from S$150/mo) mean help is on hand. But the day-to-day is genuinely designed for a non-technical owner to manage solo.
- Add or edit a service — set the name, category, blurb, chair-time and from-price, and it appears in the menu and Mani Menu Builder automatically.
- Edit the Mani Menu Builder — adjust the finishes, add-ons and prices so the builder stays accurate to your menu.
- Update prices — change any from-price in a click; the service menu, price menu and Builder update together.
- Manage technicians — add, edit and reorder the team with photos, bios and specialties.
- Manage outlets — add or edit a studio with its address, MRT, hours and booking routing.
- Manage the gallery — upload recent sets and tag them by service and technician.
- Manage bookings — set the form recipient per studio, service / technician routing and the PDPA consent wording.
- Check your GA4 numbers — see visitors, top services, Mani Menu Builder usage and bookings in Google Analytics.


What exactly do I get for the price?
A fully designed and built nail-salon website, your services and prices set up, the signature Mani Menu Builder, a multi-outlet locations page, an online appointment / enquiry booking flow, a self-editable CMS, full source-code ownership, on-page SEO, SSL, GA4, PDPA-aware forms, 3 revision rounds and a handover manual — plus everything you select in the customiser.
Whatever you configure, every Petal & Polish site is delivered with the web-design and development best practices below as standard — the foundations that make a salon site fast, findable, professional and genuinely yours.
- Pixel-faithful build of the live Petal & Polish demo design
- The interactive Mani Menu Builder tool wired to your service menu
- Online appointment / enquiry booking flow (no cart)
- Multi-outlet locations page with per-studio booking routing
- Mobile-first, accessible (WCAG 2.2 AA), Core-Web-Vitals-tuned
- Self-editable CMS + 100% source-code ownership
- On-page SEO, structured data & XML/image sitemaps
- SSL, security headers & spam-protected forms
- PDPA-aware data handling + cookie consent
- Friendly blush design with soft rounded buttons, tailored to your brand
- 3 revision rounds + a step-by-step handover manual


Nail-salon website — frequently asked questions
Quick answers on cost, what’s included, timelines, ownership, platforms, the Mani Menu Builder, online booking, multi-outlet support, SEO/AEO, PDPA and revisions for a done-for-you nail-salon website in Singapore.
How much does a nail-salon website cost in Singapore?
A done-for-you nail-salon website in Singapore costs between S$900 and S$2,600 with SGBP. The S$900 base covers a complete, mobile-ready salon site with the Mani Menu Builder tool, a multi-outlet locations page and an online appointment / enquiry booking flow built in; the price rises only as you add a platform like WordPress, more pages, an appointment calendar, a client area or branding. You see the exact figure live in the customiser before you pay.
What exactly do I get for the price?
You get a fully designed and developed site built from the live Petal & Polish demo, your services and prices set up, the Mani Menu Builder tool, an online appointment / enquiry booking flow, a price menu, a multi-outlet locations page, a recent-sets gallery, a self-editable CMS, full source-code ownership, on-page SEO, SSL, analytics, PDPA-aware forms, 3 revision rounds and a step-by-step handover manual. Everything you select in the customiser is itemised in your order summary.
How long does it take to build and launch?
Most salon sites are designed, built and launched in 7 to 14 days from payment. Larger 20+ page sites, extra outlets, an appointment calendar, a client area or CRM integration can sit at the upper end of that range. We send a private preview link first, you use your revisions, then we launch on your domain.
Do I own the website and can I edit it myself?
Yes. You own 100% of the code and your content outright — there is no licence trap and no agency lock-in. Every build is delivered with a self-editable CMS so you can add services, change prices, update technicians, add an outlet and refresh the gallery yourself, with a plain-English manual to guide you.
What is the Mani Menu Builder and how does it help?
It is the signature interactive tool: a visitor picks a nail length, a shape, a finish (classic polish, gel, structured gel or extensions) and any add-ons (nail art, French, chrome or a treatment), and it puts together the recommended services, a total price, an appointment length and the technician to ask for — each with a Book this set CTA. It does the consultative first step for you, qualifies the lead and gets them to your booking form warm. It is fully editable in the CMS.
Can the site handle more than one outlet?
Yes — the demo itself is a three-studio brand. You get a multi-outlet locations page with each studio’s address, MRT, hours and a per-studio booking link, and the booking form lets clients pick a preferred studio. Adding, editing or removing an outlet is a quick content change in the CMS, not a rebuild.
Is this a shop — does it have a cart or checkout?
No, and deliberately so. A nail salon is a service-booking business, so the site has an online appointment / enquiry booking flow instead of an e-commerce cart. The job of the site is to turn visitors into booked chairs via the Mani Menu Builder, service menu, price menu, gallery, booking form and WhatsApp.
Which platform should I choose — Astro, WordPress or Webflow?
The native Astro build shown in the demo is the fastest and cheapest to run and the best for SEO. Choose WordPress if your team already knows it and wants full control, or Webflow for a visual in-browser editor. The customiser shows the exact price difference for each option.
Can clients book online and reach me on WhatsApp?
Yes. Every build includes a PDPA-aware appointment / enquiry form that routes to your inbox, plus WhatsApp-first CTAs throughout. Add the online appointment calendar for true self-service booking at the studio of their choice, and CRM integration to pipe bookings into your follow-up flows.
Will the site rank on Google and show up in AI search?
Yes. Every build is delivered with an SEO foundation — clean markup, fast Core Web Vitals, sitemaps and LocalBusiness, Service, FAQ and Review structured data, well suited to local salon searches and per-outlet map results. The Advanced SEO / AEO pack adds a full schema graph, answer-engine optimisation and Search Console setup so you can be found on Google and quoted by AI assistants. Rankings are never guaranteed.
How is client data handled under PDPA?
We handle information in line with Singapore’s Personal Data Protection Act (PDPA), and your site is delivered with SSL/HTTPS by default. Booking and enquiry details are stored securely, consented and never sold, and the forms include PDPA consent wording. If you add a client area, gated content is access-controlled.
What are revisions and how many are included?
A revision is a round of changes you request after seeing your preview — copy tweaks, layout changes, colour adjustments, content edits, Mani Menu Builder wording and the like. Three rounds are included free. If you want more breathing room you can add extra rounds at S$200 each in the customiser.
Do I need hosting and maintenance?
No — you can host the site yourself since the code is yours. If you would rather not, add Managed or Pro Hosting and a Care plan in the customiser (billed monthly or annually). Care covers updates, backups, security and small content changes so you can focus on your clients.