Online Store Website — Vellum & Hide
A craft-luxury retail & gifting store with built-in monogramming, customised to your brand and live in 7 – 14 days from S$500.
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Everything you just previewed — every page, all styling and images — as a clean, self-contained website you own and rebrand. No build step, no lock-in. Deploy it free in about 10 minutes with the included guide.
- Complete multi-page site (HTML/CSS/images)
- 10-minute deploy guide (Netlify / Vercel / any host)
- Full ownership — edit text, colours, brand freely
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Live monogram studio — try it yourself in the live demo before you buy.
Built from the live, clickable Vellum & Hide demo — then customised uniquely to your brand and brief
Live personalisation: monogram / engraving picker with foil colour and placement
Choose your platform: Native (Astro), Shopify, WooCommerce or Webflow
You own 100% of the code, content and IP outright — no lock-in, host it anywhere.
Click the real, working live demo — no mockups, no guesswork. What you preview is what you launch.
Built by SGBP — 17+ years and hundreds of websites delivered across industries.
- Price
- $19 (one-time)
- Format
- Multi-page site (HTML/CSS/images)
- Deploy
- ~10 min on any host
- Ownership
- 100% files & code — yours
What does a Vellum & Hide store actually do for my craft or gifting business?
It gets you selling handcrafted goods online in about a week — a fast, affordable launch instead of a – 15,000 custom agency build. You get a personalisation-ready store you can try in the live demo, an asset you own outright, and running costs rather than an open-ended retainer.
Speed and cost are the headline win. A custom craft-retail build from a agency typically runs – 15,000 and drags on for months, while a blank Shopify theme is cheap but eats weeks and rarely does justice to a handmade brand. Vellum & Hide gives you a polished, editorial store — customised to your products, materials and story — live so your gifting season or launch campaign starts working sooner and your cash isn’t tied up in a long build.
Crucially, it’s built to sell handmade goods, not just to look pretty. The features you can click in the live demo all earn their place: the live monogram tool turns a plain wallet into a keepsake and lifts perceived value, the gift-finder quiz steers undecided shoppers to the right piece by occasion and budget, the build-a-gift-set bundles raise average order value, and curated gift sets, bestseller carousels and a PayNow SGD checkout remove the friction that loses buyers at the last step. Craft and gifting brands live on personalisation, photography and trust — the design is tuned for all three, and it’s mobile-first, the way most shopping now happens.
Finally, it’s an asset you own and can grow, not a rental. You keep 100% of the code and editable files, so you can add a new collection, run a Mother’s Day campaign or edit copy yourself without paying a developer per change. After launch you only pay what you choose — managed hosting and optional care — instead of an open-ended agency retainer. Start lean at then layer on a journal, an SEO pack, corporate-gifting enquiries or a deeper catalogue as revenue comes in, up to around for a fully loaded build.
- Launch — versus the – 15,000 and months a custom craft-retail build typically takes.
- Sell handmade goods at their true value: a live monogram / engraving tool that turns products into personalised keepsakes.
- Lift average order value with a gift-finder quiz, curated gift sets and build-a-gift-set bundles, all wired in.
- Mobile-first, fast and photography-led — the way shoppers browse and gift — with clean SEO markup baked in.
- You own 100% of the code plus editable files — add collections and seasonal campaigns yourself, no lock-in or per-change fees.
- Predictable running costs: managed hosting and optional care, not an open-ended monthly retainer.
What problems does a Vellum & Hide store fix that DIY and freelancers don’t?
It removes the things that frustrate most craft and gifting sellers: slow launches, a store that cheapens a handmade brand, no way to sell personalisation, sites you can’t edit, agency lock-in, missing SEO and surprise costs. You get a complete, personalisation-ready store you own outright, live.
Most makers and boutique retailers try one of four routes and hit the same wall. A free template looks generic and quietly cheapens a premium, handmade brand. A cheap freelancer can vanish mid-build or hand over something you can’t touch — and almost never builds a working monogram tool. A full agency may quote five figures and tie you to their platform. And DIY eats the weekends you’d rather spend at the bench or sourcing leather. Vellum & Hide is designed to remove each frustration, not just shuffle it around.
Speed: instead of months of fiddling, your store is customised from a proven, conversion-focused craft demo and typically delivered. Brand fit: an editorial hero, a real materials-and-atelier story, photography-led collection pages, customer reviews, SSL and a secure SGD checkout help a small maker look as established and trustworthy as the big gifting names from day one.
Selling personalisation and gifts: this isn’t a brochure. The live monogram / engraving picker, the gift-finder quiz, curated and build-your-own gift sets, a reviews wall and a corporate-gifting enquiry flow are all built to do the things craft-retail actually lives on — capturing personalisation orders, helping gift-buyers choose, and turning HR and event buyers into bulk orders.
Ownership and cost: you own 100% of the code and edit everything through editable files, so you’re never tied to an agency retainer. On-page SEO, GA4 and clean markup are delivered as standard. And pricing is a transparent customiser with — no vague “it depends” invoices.
- Too slow to launch → Your store is built from the live Vellum & Hide demo and typically handed over, so you can sell into the next gifting season.
- Cheapens a handmade brand → An editorial, photography-led design with a real craft story and reviews makes a small maker look premium and trustworthy.
- Can’t sell personalisation → A live monogram / engraving tool captures initials, foil colour and placement and passes them through to fulfilment.
- Can’t edit it yourself → editable files plus a plain-English manual let you add collections, change prices and run campaigns without paying anyone.
- Locked into an agency → You own 100% of the code and can host it anywhere; managed hosting and care are optional, never compulsory.
- No SEO foundation → On-page SEO, clean markup and GA4 are delivered as standard, with an advanced SEO/AEO pack available to push visibility for gifting and craft search.
- Surprise costs → A transparent customiser shows your price up front, with and extra rounds clearly priced at.
What is under the hood of your Vellum & Hide store?
Under the hood is static-first Astro, exactly what this demo runs on, or a hardened Shopify, WooCommerce or Webflow build, served over a global CDN with modern compression and caching. It is fast, WCAG 2.2 AA accessible, SSL-secured, SGD-ready, PDPA-aware, and yours to deploy anywhere.
The native build, exactly what this demo runs on, is static-first Astro with a headless CMS and minimal JavaScript — a good fit for an image-heavy craft catalogue. Prefer a hosted platform? We build a hardened Shopify (+), WooCommerce (+) or Webflow (+) store instead. Whichever you choose, it’s served over a global CDN with modern compression and caching.
We tune for Core Web Vitals: product and lifestyle photography is lazy-loaded in modern formats (WebP/AVIF) with set dimensions to avoid layout shift, so the editorial hero, collection grids, the live monogram preview and the gift-finder quiz stay snappy on mobile — where most gift-buyers browse. The personalisation tool runs client-side and passes initials, foil colour and placement through to your order data.
SSL/HTTPS and security headers are enforced, checkout is SGD-ready, and data handling is PDPA-aware. Add the payment-gateway setup and you get PCI-compliant payments through Stripe or HitPay, including PayNow, cards, wallets and Atome. You own 100% of the source code, with no lock-in, so you can host with us or deploy anywhere yourself.
- Static-first Astro, or a hardened Shopify, WooCommerce or Webflow build.
- Core Web Vitals tuned; WCAG 2.2 AA accessible, semantic HTML.
- Client-side monogram / engraving picker that writes personalisation data to each order.
- SSL/HTTPS and security headers; PDPA-aware, SGD checkout.
- PCI-compliant payments via Stripe/HitPay with PayNow & Atome (gateway add-on)
- Clean SEO markup, XML sitemaps and GA4 included as standard.
- 100% source-code ownership, no lock-in, deploy anywhere.
Will my Vellum & Hide store rank on Google and get quoted by ChatGPT for gifts ?
Every build is delivered search-ready: clean semantic HTML, a JSON-LD schema graph (Product, Offer, FAQ, Breadcrumb, Organization), fast Core Web Vitals, XML sitemaps and Search Console. Answer-first content and signals — SGD, PDPA, areaServed — give Google, AI Overviews, ChatGPT, Perplexity and voice assistants the structure to find and quote you. No rankings are guaranteed.
Plenty of stores are built to look good and little else — messy markup, slow pages, no structured data — so neither Google nor AI engines can really tell what you sell. We build the opposite. Your Vellum & Hide store is delivered with clean semantic HTML5, correct heading order, descriptive alt text on every product photo, canonical tags and a tidy URL structure — the foundation search engines and crawlers reward. Rankings always depend on your niche and competition, but the technical groundwork is done right from day one.
Here’s what the jargon means in plain terms. SEO helps you rank on Google. AEO (Answer Engine Optimisation) and AIO (AI Optimisation) help your store get surfaced and quoted by ChatGPT, Perplexity and Google AI Overviews when someone asks “where can I buy a personalised leather gift ?” or “best corporate gifts ”. GEO (Generative Engine Optimisation) makes sure those answers know you serve specifically. Voice covers Siri, Google Assistant and Alexa — short, spoken-friendly answers they can read aloud.
The engine behind this is a JSON-LD schema graph baked into every page: Product and Offer markup (SGD price, stock status and reviews) so listings become eligible for Google rich results; FAQPage so your personalisation and delivery answers can be lifted into AI replies; BreadcrumbList so categories like Leather Goods → Wallets are machine-readable; and Organization so your brand, atelier and service area are unambiguous. The advanced SEO/AEO pack adds speakable markup, Bing and Search Console setup and an answer-engine optimisation pass — an optional upgrade on the base build.
- Clean semantic markup: HTML5 structure, logical headings, descriptive alt text and canonical tags — built for crawlers and AI parsers, not just browsers.
- Full JSON-LD schema graph: Product, Offer, FAQPage, BreadcrumbList and Organization — your wallets, journals, gift sets and FAQs become eligible for rich results and readable by AI engines.
- Fast Core Web Vitals: image-optimised, mobile-first pages — page experience is a Google ranking factor and keeps gift-buyers from bouncing.
- Answer-first content: product, gifting and FAQ copy written question-led and concise, so AI Overviews, ChatGPT and Perplexity can quote it and voice assistants can read it aloud.
- Sitemaps & Search Console: XML and image sitemaps plus robots.txt submitted to Google (and Bing) so new collections get found and indexed sooner.
- signals: SGD pricing, SGD checkout, PDPA-aware data handling, areaServed, PayNow and natural local terms like “islandwide delivery” and “corporate gifting ”.
- On-page SEO on every page, included from the base — titles, meta descriptions, Open Graph and Twitter cards for clean social and AI link previews.
- You own 100% of the code with editable files — add a product and its SEO fields and schema update automatically, no developer needed.
What does each page of my Vellum & Hide craft store actually look like?
You get a full craft-retail store, not a template: an editorial homepage, filterable shop, collection pages, product pages with colour options and a live monogram tool, curated and build-your-own gift sets, a gift-finder quiz, a personalisation studio, a craft/atelier story, an SEO journal, a reviews wall, a corporate-gifting enquiry page and a cart with PayNow SGD checkout — all rebuilt with your brand, products and SGD pricing.
We start from the live Vellum & Hide demo and rebuild every page around your catalogue, brand and tone. Nothing stays as filler: your products, prices in copy, materials, photography, collections and atelier story replace the demo content, and each page keeps the features that make the demo work — carousels, filters, colour options, the monogram tool, gift sets and the gift-finder — wired to your stock.
Every page is delivered mobile-first with clean SEO markup, secure SGD checkout and editable files, so you can swap a hero image, add a product, publish a care guide or edit a review long after handover. The pages below are what’s included in the base build; catalogue size, the journal, advanced SEO and features like the monogram tool and bundles are where the customiser adds cost, up to.
signals are built in where they help shoppers trust and gift: free-islandwide-delivery messaging and the threshold are shown in personalisation is offered up front, and checkout is set up for PayNow, cards and Atome — PDPA-aware. You own 100% of the code, and it’s typically delivered.
- Homepage — editorial full-bleed hero, a rotating announcement bar (welcome offer, complimentary personalisation, free islandwide delivery) and a trust strip, then collection tiles, bestsellers, a gift-set feature, the craft story and reviews — all rebranded to your store.
- Leather Goods / collection page — one page per collection (Leather Goods, Stationery, Gifts, or yours), each with its own intro, item count, colour and material filters and a “shop other collections” cross-sell at the foot.
- Shop — a single shop-all grid with category chips, a live product count and free-delivery messaging, so customers can browse your whole catalogue (20 to 150+ pieces) and add to cart from the grid.
- Bestsellers / new arrivals — curated carousels and grids that surface your strongest and newest pieces to guide first-time shoppers.
- Gift sets — curated, ready-to-gift sets at a bundle price, plus a build-your-own gift-set tool so shoppers can mix pieces and unlock tiered savings — a natural way to raise basket size.
- Gift-finder — a guided quiz (recipient, occasion, budget) that recommends the right piece with an instant add-to-cart, to help undecided gift-buyers commit.
- Personalisation studio — a dedicated page plus the on-product monogram tool: pick initials, foil colour and placement and see it previewed before adding to cart, with the details passed to fulfilment.
- Product page — image gallery, star rating, S$ price, colour and material options, a live monogram / engraving picker, a quantity stepper, Add to cart, plus delivery, returns and care blocks and related products.
- Our Craft — a branded story page on your makers, atelier and materials (full-grain leather, brass), building trust and supporting SEO with real, editable copy.
- Journal — an SEO blog of care guides, craft stories and gifting ideas with category pages and article schema, to pull in free search and AI traffic.
- Reviews — a dedicated wall of star-rated customer reviews with an aggregate rating, plus testimonial blocks reused on the homepage and product pages for social proof.
- Corporate gifting — an enquiry page for bulk and branded gifting (HR, events, weddings) with custom monogramming, packaging and invoicing, routed to your inbox.
- Cart & checkout — a slide-out cart and full cart page showing monogram line items, a live SGD subtotal and free delivery messaging, with a PayNow / cards / Atome checkout.
Can the Vellum & Hide store scale from a 20-piece collection to a 150+ catalogue with corporate gifting?
Yes. Your store starts lean at 20 pieces and scales to a 150+ catalogue with faceted search, colour and material variants, and made-to-order personalisation. Add a journal, a gift-finder, build-a-gift-set bundles and a corporate-gifting enquiry flow as you grow. Because you own 100% of the code, there’s no per-sale platform lock-in holding you back.
Most makers and boutiques launch small to test what sells, then grow once a few lines take off. Vellum & Hide is built for that curve. Day one you might run a focused 20-piece collection of wallets, journals and gift boxes. As demand proves out, the customiser lets you step up to 60, 150, or a 150+ catalogue with colour, material and made-to-order variants, so adding range is a tidy import rather than a rebuild. The filterable shop, faceted navigation and collection tiles you saw in the demo keep a big catalogue easy to browse on any phone.
Growth isn’t only more products — it’s more channels and a bigger gifting business. The native Astro build shown in the demo is delivered as a fast, static, mobile-first store served over a global CDN, so a busy Christmas, Mother’s Day or 11.11 rush, an ad push or a viral post is far less likely to slow it down or run up a server bill, and your optional Managed Hosting keeps it online. (Choose Shopify, WooCommerce or Webflow instead and you get a hardened, CDN-served build on that platform’s hosting.) When you’re ready to grow beyond direct retail, switch on the corporate-gifting enquiry flow for HR and event buyers, add WhatsApp click-to-chat, and layer in build-a-gift-set bundles and a gift-finder to lift basket size — all without re-platforming.
Selling to expats and the wider region? Multi-currency and itemised invoicing can be layered in, with SGD and PayNow staying native for your customers. The real future-proofing, though, is ownership: you hold 100% of the code with editable files, delivered with a deploy guide. You’re never trapped by per-sale platform fees, locked themes or an app you can’t change — when the business outgrows today’s setup, the same codebase extends instead of forcing you to start over.
- Catalogue scales from 20 to 150+ pieces, with colour, material and made-to-order personalisation variants.
- Faceted search, filters and collection tiles keep big craft catalogues fast and browsable on mobile.
- The native Astro build is static and CDN-served, so it stays fast through Christmas, Mother’s Day or 11.11 rushes, ad pushes or viral posts; Shopify / WooCommerce / Webflow builds are hardened and CDN-served too.
- Grow your gifting business: a corporate / bulk-gifting enquiry flow, build-a-gift-set bundles and a gift-finder quiz.
- Add channels: WhatsApp Business click-to-chat plus reviews and UGC as you scale.
- Multi-currency and itemised invoicing are available for regional expansion, with SGD and PayNow native for.
- You own 100% of the code, so there’s no forced re-platform and no per-sale lock-in as you scale.
How do I put it online and make it mine?
It is a plain static site, so going live takes about ten minutes with the included guide — or add the deploy option and we do it for you. Editing is just changing labelled text, images and colours in the files; no CMS login, no developer needed.
To go live: unzip the download, double-click the home page to preview it locally, then drag the folder onto a free host like Netlify (or connect Vercel / Cloudflare Pages) and point your domain at it. The step-by-step guide walks through each option.
To make it yours: open the files in any editor and change the wording, swap the images and logo, and adjust the colours and fonts — everything is clearly labelled and the guide shows you where each piece lives. Because you own the full source, you can hand it to any developer for deeper changes later.
Prefer not to touch any of it? Add “we deploy it for you” at checkout and we host it, connect your domain and take it live within two business days.
What exactly do I get in the download?
The complete, multi-page website you previewed — every page, all styling and all images — as clean, self-contained files you own outright, plus a short guide to get it online. No build step, no subscription, no lock-in.
Everything is plain HTML and CSS you can open and edit with any editor. Download the ZIP, unzip it, double-click to preview, then publish it anywhere.
- Every page from the live demo, fully built and linked
- All styling, fonts and images, ready to use
- The signature interactive tool from the demo
- Mobile-first, responsive, speed-tuned markup
- 100% ownership — edit text, colours and brand freely
- A 10-minute deploy guide (Netlify / Vercel / any host)
- Optional: add “we deploy it for you” at checkout
Questions about this template
Everything about buying, downloading, editing and launching it — and the option to have us deploy it for you. Still stuck? Reach out any time.
What exactly do I get?
The complete website you previewed, as a clean set of files you own — every page, all the styling and all the images, in plain HTML and CSS. No build step, no framework to learn, no account or subscription. You download a ZIP, unzip it, and the whole site is there ready to open, edit and publish.
Do I own it, and can I edit everything?
Yes — 100%. Once you download it the files are yours to keep and change however you like: rewrite the text, swap the colours and fonts, replace the images and logo, add or remove pages. There is no licence trap, no watermark and no lock-in. Rebrand it as your own business and use it on your own projects.
How do I put it online?
It is a plain static site, so it works on almost any host. The included 10-minute guide walks through the easiest free options — drag the folder onto Netlify, or connect Vercel or Cloudflare Pages — and how to point your own domain at it. Prefer not to touch any of that? Add the “we deploy it for you” option at checkout and we host it, connect your domain and take it live.
Do I need to know how to code?
No. To go live you double-click to preview and drag-and-drop to a host — no coding needed. To change wording, colours or images you edit clearly-labelled text in the files (any code editor, even a plain text editor, works) and the guide shows you where. For deeper custom changes later you can hand the files to any developer, since you own the full source.
Can I preview it before I buy?
Yes — the live demo linked at the top of this page is the real template, running exactly as you would receive it. Click through every page, try it on your phone, open the interactive tools. What you see in the demo is what lands in your download.
Will it work on mobile and load fast?
Yes. Every template is built mobile-first and tuned for speed — responsive layouts, optimised images and clean, lightweight markup — so it looks right and loads quickly on phones, tablets and desktops out of the box.
Is the design unique or a generic theme?
Each template is an original, hand-built design with its own layout, colour system, type and interactive tool — not a recoloured stock theme. You are getting a genuinely distinct site; you make it yours by swapping in your brand, copy and images.
What if I want you to set it up for me?
Add the deploy option at checkout and we host it, connect your domain and take it live within two business days — you just send your brand and content. Need a bigger custom build or ongoing help beyond that? Reach out and we can quote it separately.
What is your refund policy?
Because this is an instant digital download you keep, we generally cannot offer refunds once the files have been delivered. If a file is missing or a link does not work, contact us and we will fix it or re-send your download right away.
