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Romantic · Lookbook

Soft Bloom

Home / Collections / Soft Bloom
Lace, movement and a little tenderness — the collection that tends to make mothers tear up.

Soft Bloom is the collection most brides describe before they have even seen it — "romantic, but not costumey". We build these gowns from French and Chantilly lace appliqued by hand onto layers of soft tulle, so the surface has depth without weighing anything down. Sleeves you can actually lift your arms in. A train light enough to dance in by the second hour.

Romance, to us, is restraint. We place each lace motif rather than smothering the gown in it, leaving illusion panels of bare tulle so the eye rests. The result photographs beautifully in soft light and, more importantly, feels gentle to wear — the kind of gown a bride forgets she has on until someone in the front pew quietly starts to cry.

Best for: Church and garden weddings, first-look photos, and brides who have always pictured lace.

Cécile — a a-line illusion gown in french corded lace
Featured gown

Cécile

A-line illusion · French corded lace

Long illusion sleeves of corded lace flow into a soft A-line skirt of tulle. Floral lace climbs the sleeve and trails down the back — our most-fitted, most-loved romantic gown.

Rental from $1080 · keep from $2180
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Mei — a sweetheart fit-and-flare gown in chantilly lace

Mei

Sweetheart fit-and-flare · Chantilly lace

A sweetheart neckline framed by delicate Chantilly, gently fitted then flared at the knee. Romantic without the volume, for a bride who wants shape over sweep.

Rental from $ · keep from $
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Ava — a off-shoulder a-line gown in embroidered tulle

Ava

Off-shoulder A-line · Embroidered tulle

Off-shoulder ruffles in embroidered tulle soften the neckline above a floating skirt. The lightest gown we make — under two kilograms, and it shows in how freely it moves.

Rental from $ · keep from $
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Similar, yet different

Cécile and Mei share the same lace family but tell different stories. Cécile, with its long illusion sleeves and A-line sweep, reads soft and ceremonial — lovely under a church’s high light. Mei is closer-cut and a touch more grown-up, with bare shoulders and a flare that catches when you turn. Brides torn between covered and bare almost always settle it here.

Cécile
CécileA-line illusion
Mei
MeiSweetheart fit-and-flare
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