Bestseller Made for Singapore skin
Bold colour that actually matches you
Forty-two foundation shades, long-wear lips and richly-pigmented palettes — colour developed on real skin tones, built to last in our heat.
Swatch ladder
New · Velvet Matte Lip As seen in Her WorldCLEOThe PeakFemaleDaily Vanity
Reach-for-it favourites
Shop all This month's bestsellers
Find your aisle
Shop by category
Buying base online?
Match your shade in 30 seconds, before you order
Tell the Shade Match Finder your depth, your undertone and the product you want. It narrows forty-two shades down to the one that fits — with a swatch and an add-to-bag, no guesswork.
Open the Shade Match Finder →
Fresh drops & little savings
New in & on offer
Shade-matched, not guessed
Forty-plus foundation and concealer shades developed on real Singapore skin tones and undertones.
Long-wear in our climate
Pigments and bases built to last through humidity, MRT commutes and a full day in the heat.
Cruelty-free, always
Never tested on animals, vegan where the formula allows, and honest about every ingredient.
3,180
verified reviews
42
foundation & concealer shades
120,000+
shades matched to date
48h
hour islandwide delivery
In their words
Why Singapore keeps reordering
★★★★★
“I have a neutral-deep undertone that nothing ever matches, and the Shade Match Finder put me in Almond Neutral first try. The foundation genuinely looks like my skin.”
Shanti R.Tanjong Pagar ★★★★★
“The Velvet Matte in Oxblood survived a full wedding dinner including the soup. I have repurchased it three times. This is my red now.”
Germaine T.Bishan ★★★★★
“Bought the Everyday Face Set for my sister and ended up buying my own. The blush is so easy to get right, even for someone who never wears makeup.”
Faridah M.Tampines ★★★★★
“Finally a palette where the mattes blend on monolids without going muddy. The shimmers press on wet like a dream. Worth every dollar.”
Joy L.Serangoon