Home / Shade Match Finder
The signature Velour tool
Find your shade in 30 seconds
Buying base unseen is nerve-wracking. The Shade Match Finder narrows our full range down to the one shade that fits your depth and undertone — with a swatch you can add straight to your bag.
1 What is your skin-tone depth?
2 What is your undertone?
3 Which product are you matching?
Your matched shade
A shade match is a confident starting point, not a promise — screens and lighting vary. Swatch in-studio or swap an unopened shade within 30 days. Velour is a fictional demo brand built by SGBP.
How it reads your match
It is the same logic our artists use at the shade bar — translated into three quick questions.
- 1 Pick your depthChoose the skin-tone family closest to you, from Fair to Deep. Match it against your jawline in daylight.
- 2 Find your undertoneCool (pink/blue), neutral (a mix) or warm (golden/peach). The veins on your wrist are a good tell.
- 3 Choose the productFoundation, concealer or lip — the finder maps your coordinate onto that product’s own shade ladder.
Still unsure? Bring the result into our Ann Siang shade bar and an artist will swatch the two or three shades on either side of your match — or message us and we’ll help you decide before you order.