Save S$4 
Independent · Made in Singapore
Look sharp.Skip the fuss.
Grooming gear that actually holds up in the heat — pomades, beard oil, proper razors and skincare, formulated and tested right here. Pick your products, or let our Kit Builder do it.
Build my grooming kit 10% off your first order with ANVIL10
10%off first order
Singapore’s no-nonsense men’s grooming store
A tight, considered range — pomades, beard care, proper wet-shave kit, skincare and body basics — formulated for our heat and humidity, with nothing on the label you can’t pronounce.
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Why men keep coming back
Built for our climate
Every formula is tested in real Singapore humidity — nothing that melts, goes greasy or quits by 3pm.
Honest ingredients
Water-based holds, sulphate-free washes, aluminium-free deodorant. No nasties, all listed on the tin.
Nothing you don’t need
A tight, curated range — the products we actually use, not a wall of choices to wade through.
Buy once, restock easy
Set a refill reminder, or subscribe to your daily-use items and never run dry mid-week.
Not sure where to start?
Build a matched kit in under a minute — and save up to 15% when you bundle.
Grooming Kit Builder
Tell us what you’re sorting out and how deep you want to go. We’ll match the products and price the bundle — discount stacked on automatically.
This is a guide to help you build a routine, not a fixed quote — swap anything once it’s in your cart. Anvil is a fictional demo brand built by SGBP.
Ready-made kits & gifts
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Save S$4 Curated kit
The Daily Hair Kit
Texture spray plus a matte clay — everything a fine-haired man needs to fake thickness.
S$44S$48
Save S$8 Curated kit
The Beard Three-Step
Wash, oil and balm in the Anchor scent — the full routine for a soft, tidy beard.
S$60S$68
Save S$6 Curated kit
The Wet-Shave Set
Razor, cream and balm to switch from cartridges to a proper, irritation-free wet shave.
S$78S$84
What the regulars say
★★★★★ 
“Finally a pomade that holds my quiff through the commute. Washes out clean, no greasy pillow. Reordering already.”
Samuel W.
★★★★★ 
“My beard used to itch like mad in the first weeks. The oil sorted it within days and the balm keeps the stray hairs down. Smell is subtle, exactly what I wanted.”
Haziq R.
★★★★★ 
“Switched from cartridges and the difference on my neck is night and day. No more ingrowns. Took a week to learn the angle, worth it.”
Jun Hao L.
★★★★☆ 
“Light, no shine, and the SPF means one less step in the morning. Wish the bottle was bigger but it lasts a while.”
Aaron C.
50,000+
orders shipped islandwide
4.8 / 5
average across 6,200 reviews
11
tightly curated products
48 hrs
typical delivery time
Built by Anvil. Worn by you.
Six house lines, one honest promise — products that do the job and last the day. Start with the Kit Builder or browse the full range.
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