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About me

An agent built on straight answers

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Adriel Goh, Singapore property consultant
CEA-licensedReg. R064281H · Meridian Realty Pte Ltd
Why I do this

Property is personal — so I keep it that way

I started in property nine years ago because I saw too many people rushed through the biggest financial decision of their lives by agents juggling fifty listings. I wanted to do the opposite: work fewer clients, know each situation properly, and give the kind of advice I’d want my own family to get.

Since then I’ve handled HDB resale, private condos and landed homes across sales, rentals and new launches — north-east heartland flats, prime-district apartments, the occasional discreet landed sale. The common thread isn’t a property type; it’s clients who wanted someone genuinely on their side.

Most of my work now comes from past clients and the people they send me. That’s the standard I hold myself to — be the agent worth recommending, not the one who sold hard once.

Have a no-pressure chat
120+
homes transacted
S$310M
in property transacted
9 yrs
on the ground in SG
4.9★
across 80+ client reviews
What I promise

Three things you can count on

Advice before the sale

I’ll tell you to wait, to walk away, or to take less than you hoped if that’s the truth. The trust is worth more to me than one quick commission.

CEA-licensed & accountable

A licensed CEA salesperson with a registered agency behind every transaction — properly insured, properly accountable, properly yours.

You see every step

No guessing what’s happening with your sale or search. Regular updates, honest feedback after every viewing, and the numbers shown plainly.

The everyday difference

Six reasons clients stay with me

Real ground knowledge

Nine years working the same Singapore pockets — I know the projects, the stacks to avoid, the school cut-offs and what each block actually transacts at.

Marketing that sells

Professional photos, walkthrough video, styled listings and direct co-broke outreach — your home presented to look like the one buyers remember.

Negotiation that holds

I push hard for your price and terms without blowing up the deal — and I’ll tell you honestly when an offer genuinely is the market.

Numbers done properly

ABSD, LTV, TDSR, stamp duties, holding costs, asset progression — modelled clearly so you decide on facts, not a brochure.

On your side of the table

As a buyer’s or seller’s agent, my job is your outcome — not the showflat’s sales target or the other party’s convenience.

An agent for life

Most of my work comes from past clients and their referrals. I’d rather earn your next three moves than oversell you on this one.

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