Set & Exhibition Designer Website — Setpiece
A proven, portfolio-led website for a set, exhibition and experiential design studio.
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Everything you just previewed — every page, all styling and images — as a clean, self-contained website you own and rebrand. No build step, no lock-in. Deploy it free in about 10 minutes with the included guide.
- Complete multi-page site (HTML/CSS/images)
- 10-minute deploy guide (Netlify / Vercel / any host)
- Full ownership — edit text, colours, brand freely
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Exhibition Build Estimator — try it yourself in the live demo before you buy.
Built from the live, clickable Setpiece demo — then customised uniquely to your studio and brief
Portfolio-led design: a showcase work index, per-project case studies & full-bleed build galleries
Signature Exhibition Build Estimator — prospects size a footprint, build type & fit-out into a live budget band
You own 100% of the code, content and IP outright — no lock-in, host it anywhere.
Click the real, working live demo — no mockups, no guesswork. What you preview is what you launch.
Built by SGBP — 17+ years and hundreds of websites delivered across industries.
- Price
- $19 (one-time)
- Format
- Multi-page site (HTML/CSS/images)
- Deploy
- ~10 min on any host
- Ownership
- 100% files & code — yours
What does a Setpiece website actually do for my design-and-build studio?
It gives you a portfolio that wins briefs, not just one that looks the part — live in about a week instead of a five-figure custom build. You get a portfolio-led site you can try in the live demo, a proposal funnel that turns browsers into briefs, a signature estimator that pre-qualifies leads, an asset you own outright, and running costs rather than an open-ended retainer.
Speed and cost are the headline win. A bespoke studio website from a agency typically runs several thousand dollars and drags over weeks of calls, while a blank template builder is cheap but never does heavy stand and set photography justice. The Setpiece build gives you a polished, portfolio-led site, customised to your projects and brand, live — so you can send a real link to the next exhibitor who asks, this month rather than next quarter.
Crucially, it is built to win briefs, not just to be admired. Every element you can click in the live demo earns its place: the showcase work index lets a marketing lead jump straight to stands, museum sets or activations; the per-project case studies and full-bleed galleries let your builds breathe at full size; and the signature Exhibition Build Estimator lets a prospect size their own footprint, build type and fit-out into an indicative budget band before they ever pick up the phone — so the briefs that reach you are warmer and better-qualified.
Finally, it is an asset you own and can grow, not a rental. You keep 100% of the code and editable files, so you add a new stand the week after the show, swap your hero image or update your services yourself without paying a developer per change. After launch you only pay what you choose — managed hosting and optional care — instead of an open-ended retainer. Start lean at then add a journal, an SEO pack, the booking-deposit funnel or a bigger project archive as the work comes in, up to for a fully loaded build.
- Launch — versus the several thousand dollars and weeks a custom studio website typically takes.
- Proposal funnel built in: a showcase work index, per-project case studies and a proposal-request form designed to turn browsers into briefs.
- Better-qualified leads: the Exhibition Build Estimator lets a prospect size a footprint, build type and fit-out into a budget band before they enquire.
- Mobile-first and fast — the way most exhibitors and marketers first open your link — with heavy build photography tuned to Core Web Vitals.
- You own 100% of the code plus editable files — add projects and edit services yourself, no agency lock-in or per-change fees.
- Predictable running costs: managed hosting and optional care, not an open-ended monthly retainer.
What problems does a Setpiece site fix that DIY and freelancers don’t?
It removes the seven things that frustrate most design-and-build studios: slow launches, a site that undersells the craft, galleries that load slowly, sites you can’t update after a show, agency lock-in, no SEO and no obvious way to brief you. You get a complete, portfolio-led site with a signature estimator you own outright, live.
Most studios try one of four routes and hit the same wall. A free template looks generic and crushes your full-bleed stand photography into slow, cramped grids. A cheap web freelancer can disappear mid-build or hand over something you cannot touch after the next show. A full agency may quote several thousand dollars and tie you to their platform. And DIY eats the evenings you would rather spend designing and on the workshop floor. The Setpiece build is designed to remove each of those frustrations, not just shuffle them around.
Speed and craft: instead of months of fiddling, your site is customised from a proven, portfolio-led exhibition demo and typically delivered, with case studies laid out so each build loads sharp and full-bleed. Credibility: the showcase grid, client strip, testimonials and a clear studio story help a younger studio look established from day one — which matters when a marketing lead is deciding whether to trust you with a six-figure island stand.
Conversion: this is not a digital lookbook. The showcase work index, per-project case studies, the Exhibition Build Estimator and a clear proposal-request form are all built to move a viewer from admiring your stands to actually briefing you — the levers a project-led studio lives on. Most pretty portfolios quietly leak every lead because there is no obvious next step and no way to gauge budget.
Ownership and cost: you own 100% of the code and edit everything through editable files, so you are never tied to an agency retainer. On-page SEO, GA4 and clean markup ship as standard. And pricing is a transparent customiser with — no vague ‘it depends’ invoices.
- Too slow to launch → Your site is built from the live Setpiece demo and typically handed over, so you can send a real link sooner.
- Undersells the craft → A portfolio-led showcase grid, full-bleed case studies and a client strip help your studio look established and bookable.
- Slow, cramped galleries → Full-bleed, lazy-loaded build photography tuned to Core Web Vitals so heavy image sets stay sharp and fast on mobile.
- Can’t update it after a show → editable files plus a plain-English manual let you add a new stand or set without paying anyone.
- Locked into an agency → You own 100% of the code and can host it anywhere; managed hosting and a care plan are optional, never compulsory.
- No SEO foundation → On-page SEO, clean markup and GA4 ship as standard, with an advanced SEO/AEO pack available if you want to push harder on visibility.
- No way to brief you → A clear proposal-request form plus the Exhibition Build Estimator, so interested clients have an obvious next step and a budget anchor.
What is under the hood of your Setpiece site?
Under the hood is static-first Astro, exactly what this demo runs on, or a hardened WordPress, Webflow or Squarespace-style build, served over a global CDN with modern image compression and caching. It is fast even with heavy build galleries, WCAG 2.2 AA accessible, SSL-secured, PDPA-aware, and yours to deploy anywhere.
The native build, exactly what this demo runs on, is static-first Astro with a headless CMS and minimal JavaScript — ideal for a portfolio-led studio site because pages stay light even when a project carries a dozen full-bleed build frames. Prefer a hosted platform? We build a hardened WordPress (+), Webflow (+) or Squarespace-style (+) site instead. Whichever you choose, it is served over a global CDN with modern compression and caching.
We tune hard for Core Web Vitals because galleries are where most studio sites die. Images are lazy-loaded in modern formats (WebP/AVIF) with set dimensions to avoid layout shift, and the showcase work index stays snappy on mobile — where most marketers and exhibitors first open your link from an email or LinkedIn.
SSL/HTTPS and security headers are enforced, the proposal form is spam-protected, and data handling is PDPA-aware. Add the deposit feature and you get PCI-compliant payments through HitPay, including PayNow, so a client can secure a project slot on the spot. You own 100% of the source code, with no lock-in, so you can host with us or deploy anywhere yourself.
- Static-first Astro, or a hardened WordPress, Webflow or Squarespace-style build.
- Image-optimised: lazy-loaded WebP/AVIF, set dimensions for full-bleed galleries.
- Core Web Vitals tuned; WCAG 2.2 AA accessible, semantic HTML.
- SSL/HTTPS and security headers; PDPA-aware proposal handling.
- PCI-compliant deposit payments via HitPay with PayNow (booking add-on)
- Clean SEO markup, XML/image sitemaps and GA4 included as standard.
- 100% source-code ownership, no lock-in, deploy anywhere.
Will my Setpiece site rank on Google and get quoted when someone asks an AI for a exhibition designer?
Every build ships search-ready: clean semantic HTML, a JSON-LD schema graph (CreativeWork, ImageObject, Organization, LocalBusiness, FAQ, Breadcrumb), fast Core Web Vitals, XML/image sitemaps and Search Console. Answer-first copy and signals — SGD budgets, PDPA, areaServed — give Google, AI Overviews, ChatGPT, Perplexity and voice assistants the structure they need to surface and quote you. No rankings are guaranteed.
Plenty of studio sites are built to look good and little else — images with no alt text, slow pages, no structured data — so neither Google nor AI engines can really tell who you are or what you build. We build the opposite. Your Setpiece site ships with clean semantic HTML5, correct heading order, descriptive alt text on every project image, canonical tags and a tidy URL structure — the foundation search engines and crawlers reward. Rankings always depend on your niche and competition, but the technical groundwork is done right from day one.
Here is what the jargon means in plain terms. SEO helps you rank on Google for searches like ‘exhibition booth designer ’ or ‘museum set fabrication ’. AEO (Answer Engine Optimisation) and AIO (AI Optimisation) help your studio get surfaced and quoted by ChatGPT, Perplexity and Google AI Overviews when someone asks ‘who builds custom exhibition stands ?’. GEO (Generative Engine Optimisation) makes sure those answers know you serve and the regional halls. Voice covers Siri, Google Assistant and Alexa — short, spoken-friendly answers they can read aloud.
The engine behind this is a JSON-LD schema graph baked into every page: CreativeWork and ImageObject markup so your projects are machine-readable; Organization and LocalBusiness markup so your studio name, Tai Seng base and service area are unambiguous; FAQPage so your timeline and budget answers can be lifted into AI replies; and BreadcrumbList so categories like Work → Exhibitions → Island Stand are crawlable. The advanced SEO/AEO pack adds speakable markup, Bing and Search Console setup and an answer-engine optimisation pass — an optional upgrade on the base build.
- Clean semantic markup: HTML5 structure, logical headings, descriptive alt text and canonical tags — built for crawlers and AI parsers, not just browsers.
- Full JSON-LD schema graph: CreativeWork, ImageObject, Organization, LocalBusiness, FAQPage and BreadcrumbList — your projects, studio and FAQs become readable by Google and AI engines.
- Fast Core Web Vitals: image-optimised, mobile-first pages — page experience is a Google ranking factor and keeps clients from bouncing off a slow gallery.
- Answer-first content: about, services and FAQ copy written question-led and concise, so AI Overviews, ChatGPT and Perplexity can quote it and voice assistants can read it aloud.
- Sitemaps & Search Console: XML and image sitemaps plus robots.txt submitted to Google (and Bing) so new projects get found and indexed sooner.
- signals: SGD budgets, PDPA-aware data handling, areaServed and natural local terms ( Expo, Marina Bay Sands) so you surface for local searches.
- On-page SEO on every page, included from the base — titles, meta descriptions, Open Graph and Twitter cards for clean social and AI link previews.
- You own 100% of the code with editable files — add a project and its SEO fields and schema update automatically, no developer needed.
What does each page of my Setpiece site actually look like?
You get a full studio website, not a template: a portfolio-led homepage with a dark hero and showcase grid, a work index across your build types, per-project case studies with full-bleed galleries, alternating-card service pages, the Exhibition Build Estimator, an about/studio page, reviews, an FAQ and a working proposal-request page — rebuilt with your work, brand and SGD budgets.
We start from the live Setpiece demo and rebuild every page around your projects, brand and tone. Nothing stays as filler: your stand and set photography, project titles, clients, copy, build types and studio story replace the demo content, and each page keeps the features that make the demo work — the showcase grid, the alternating service rows, the case-study galleries and the estimator — wired to your own work.
Every page ships mobile-first with clean SEO markup, a spam-protected proposal form and editable files, so you can swap a hero image, add a new stand or update your services long after handover. The pages below are what is included in the base build; project-archive size, a journal, advanced SEO and the booking/deposit features are where the customiser adds cost, up to.
signals are built in where they help clients trust and brief you: budgets show in the proposal form is PDPA-aware, and the optional deposit runs through PayNow / HitPay. You own 100% of the code, and it is typically delivered.
- Homepage — a full-bleed dark photographic hero, a clients strip, a split intro with a quick-brief form, a showcase work grid, alternating offset service cards, a locations grid, a stats band, testimonials and a mint proposal band — all rebranded to you.
- Work index — the showcase grid as a full page, so a marketing lead can scan stands, museum sets and activations and click straight through to any project case study.
- Project page — a single case study per build: a full-bleed hero image, an italic intro, the story behind the design and build, a 2×2 build gallery and a client/scope/outcome strip.
- Services — alternating offset cards across your six build types, each linking to a dedicated service page with scope, what’s included and recent builds.
- Service detail — a full-bleed hero, the cadence and from-budget line, three paragraphs of real scope detail, an included checklist and a related-work row.
- Exhibition Build Estimator — the signature interactive tool: a prospect picks a footprint, a build complexity and fit-out elements and sees a live indicative budget band, then requests a proposal with the selection pre-filled.
- About — your studio story, an honest stats band, why-us cards, a how-a-project-runs sequence, the team and your studio and workshop locations.
- Reviews — client testimonials with the project each used, a stats band and a brands-built-for strip for instant credibility.
- Contact — a working proposal-request form with build-type and timeline routing, WhatsApp and a PDPA consent checkbox, plus your studio and workshop addresses.
Can the Setpiece site scale from 6 projects to a 20+ archive with a full proposal funnel as my studio grows?
Yes. Your site starts lean at 6 projects and scales to a 20+ archive with faceted category navigation, plus a journal, a services section and a full proposal-to-deposit funnel. Add WhatsApp enquiries, a testimonials wall and the estimator as you grow. Because you own 100% of the code, nothing holds you back from extending it.
Most studios launch with a tight edit and grow the book as the shows come in. The Setpiece build is made for that curve. Day one you might show 6 of your strongest builds. As your portfolio deepens, the customiser lets you step up to 12, 20, or a 20+ archive with faceted category navigation and tags, so adding a new island stand or museum set is a CMS upload rather than a rebuild. The showcase work index, alternating service rows and case-study galleries you saw in the demo keep a large body of work easy to browse on any phone.
Growth is not only more projects, it is more demand and more ways to be briefed. The native Astro build shown in the demo is delivered as a fast, static, mobile-first site served over a global CDN, so a feature in a trade publication, a viral post or a big show launch is far less likely to slow it down or run up a server bill, and your optional Managed Hosting keeps it online. (If you choose WordPress, Webflow or a Squarespace-style build instead, you get a hardened, CDN-served build on that platform.) When you are ready to convert more of that attention, add the proposal form with a PayNow deposit, the Exhibition Build Estimator that lets prospects self-qualify, and WhatsApp click-to-chat for fast replies.
Moving into new lines — permanent interiors, regional shows, experiential campaigns? A journal, services pages, and testimonials/client logos can all be layered in, with SGD budgets and PDPA-aware enquiries staying native for your clients. The real future-proofing, though, is ownership: you hold 100% of the code with editable files, delivered with a deploy guide. You are never trapped by a locked template or an app you cannot change — when your studio outgrows today’s setup, the same codebase extends instead of forcing you to start over.
- Portfolio scales from 6 to a 20+ archive; large bodies of work onboard via the CMS with faceted category navigation and tags.
- Showcase work index, alternating service rows and case-study galleries keep a big archive fast and browsable on mobile.
- The native Astro build is static and CDN-served, so it stays fast through a trade-press feature or a show launch; WordPress / Webflow / Squarespace-style builds are hardened and CDN-served too.
- Add a proposal funnel as you grow: a proposal-request form with a PayNow deposit, plus the Exhibition Build Estimator so prospects self-qualify.
- Add channels: WhatsApp click-to-chat enquiries and a testimonials/client-logo wall.
- Add new lines easily: a journal and services pages, with SGD budgets and PDPA-aware enquiries native for.
- You own 100% of the code, so there is no forced re-platform and no lock-in as your studio scales.
How do I put it online and make it mine?
It is a plain static site, so going live takes about ten minutes with the included guide — or add the deploy option and we do it for you. Editing is just changing labelled text, images and colours in the files; no CMS login, no developer needed.
To go live: unzip the download, double-click the home page to preview it locally, then drag the folder onto a free host like Netlify (or connect Vercel / Cloudflare Pages) and point your domain at it. The step-by-step guide walks through each option.
To make it yours: open the files in any editor and change the wording, swap the images and logo, and adjust the colours and fonts — everything is clearly labelled and the guide shows you where each piece lives. Because you own the full source, you can hand it to any developer for deeper changes later.
Prefer not to touch any of it? Add “we deploy it for you” at checkout and we host it, connect your domain and take it live within two business days.
What exactly do I get in the download?
The complete, multi-page website you previewed — every page, all styling and all images — as clean, self-contained files you own outright, plus a short guide to get it online. No build step, no subscription, no lock-in.
Everything is plain HTML and CSS you can open and edit with any editor. Download the ZIP, unzip it, double-click to preview, then publish it anywhere.
- Every page from the live demo, fully built and linked
- All styling, fonts and images, ready to use
- The signature interactive tool from the demo
- Mobile-first, responsive, speed-tuned markup
- 100% ownership — edit text, colours and brand freely
- A 10-minute deploy guide (Netlify / Vercel / any host)
- Optional: add “we deploy it for you” at checkout
Questions about this template
Everything about buying, downloading, editing and launching it — and the option to have us deploy it for you. Still stuck? Reach out any time.
What exactly do I get?
The complete website you previewed, as a clean set of files you own — every page, all the styling and all the images, in plain HTML and CSS. No build step, no framework to learn, no account or subscription. You download a ZIP, unzip it, and the whole site is there ready to open, edit and publish.
Do I own it, and can I edit everything?
Yes — 100%. Once you download it the files are yours to keep and change however you like: rewrite the text, swap the colours and fonts, replace the images and logo, add or remove pages. There is no licence trap, no watermark and no lock-in. Rebrand it as your own business and use it on your own projects.
How do I put it online?
It is a plain static site, so it works on almost any host. The included 10-minute guide walks through the easiest free options — drag the folder onto Netlify, or connect Vercel or Cloudflare Pages — and how to point your own domain at it. Prefer not to touch any of that? Add the “we deploy it for you” option at checkout and we host it, connect your domain and take it live.
Do I need to know how to code?
No. To go live you double-click to preview and drag-and-drop to a host — no coding needed. To change wording, colours or images you edit clearly-labelled text in the files (any code editor, even a plain text editor, works) and the guide shows you where. For deeper custom changes later you can hand the files to any developer, since you own the full source.
Can I preview it before I buy?
Yes — the live demo linked at the top of this page is the real template, running exactly as you would receive it. Click through every page, try it on your phone, open the interactive tools. What you see in the demo is what lands in your download.
Will it work on mobile and load fast?
Yes. Every template is built mobile-first and tuned for speed — responsive layouts, optimised images and clean, lightweight markup — so it looks right and loads quickly on phones, tablets and desktops out of the box.
Is the design unique or a generic theme?
Each template is an original, hand-built design with its own layout, colour system, type and interactive tool — not a recoloured stock theme. You are getting a genuinely distinct site; you make it yours by swapping in your brand, copy and images.
What if I want you to set it up for me?
Add the deploy option at checkout and we host it, connect your domain and take it live within two business days — you just send your brand and content. Need a bigger custom build or ongoing help beyond that? Reach out and we can quote it separately.
What is your refund policy?
Because this is an instant digital download you keep, we generally cannot offer refunds once the files have been delivered. If a file is missing or a link does not work, contact us and we will fix it or re-send your download right away.
