The challenge
Harborgate did high-stakes advisory work but presented like a small back-office shop — a dated logo, mismatched documents and a deck that undersold the room. Pitching against larger firms, the brand was quietly costing them credibility before a word was said.
What we did
We gave Harborgate a restrained, confident identity that signalled seniority without shouting, then rebuilt the things clients actually see: proposal documents, a pitch deck system, stationery and a tightened website direction. Consistency was the whole point — every touchpoint had to feel deliberate.
The result
The new brand gave the partners a presentation they were proud to put in front of an enterprise board, and the document system meant proposals went out looking sharp without designer involvement each time. Harborgate told us they now win the room before the meeting starts.
“We used to apologise for our slides. Now the brand opens doors instead of holding us back — and our team can produce on-brand work themselves.”
Managing Partner, Harborgate
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