The challenge
Nimbus had real traction and a brand that looked like a weekend build — a default logo, an inconsistent interface and a website that made enterprise buyers hesitate. As they moved upmarket, the brand needed to signal that this was software you could safely bet your operations on.
What we did
We built a clean, technical identity with an animated logo and a tight design system that the product and marketing teams could both use, then designed a website that led with proof and clarity rather than buzzwords. Motion was used sparingly, to feel modern without feeling gimmicky.
The result
The rebrand gave Nimbus a brand that matched the quality of its product, and a design system that kept the app and the marketing site finally looking like the same company. The team reported smoother enterprise conversations once the brand stopped raising doubts.
“Our product was always solid. Now our brand says so too — sales stopped having to explain that we are a real company.”
Co-founder, Nimbus
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