The studio behind the builds
We built the studio around one stubborn idea: the people who draw the space and the people who make it should be the same team.
Setpiece started in 2014 when Linus Teoh got tired of watching clever spatial ideas get value-engineered into something generic somewhere between the render and the show floor. The design studio drew one thing, a separate contractor built another, and the considered detail rarely survived the handover. So he set the studio up the other way round — a design team in Tai Seng and a fabrication workshop in Kallang, under one accountability — so the idea that gets signed off is the thing that turns up on the floor.
A decade on, that model is the whole point of us. We design trade-show stands, museum sets, retail installations, brand activations, stage sets and permanent showroom interiors, and we make them ourselves — joinery, finishing, dry-fit and install, all in-house. It means we can promise the curve actually curves and the deadline actually holds, because there is nobody to point at but us.
Why studios pick us
We build what we draw
Design and fabrication share one roof and our own workshop, so the curve curves, the laminate matches your swatch, and the detail survives from concept to installed wall.
Spatial thinking first
We design the floor plan, the sightlines and the journey before the graphics, because whether someone walks in is decided in three dimensions, not on a banner.
Our own install crew
The team that builds it installs it. Call times, rigging, compliance and overnight strikes are handled by people who know the build, not a subcontractor meeting it cold.
Reusable by design
For exhibitors doing several shows a year we design modular systems that reconfigure between footprints, so the spend compounds across the calendar instead of going to landfill.
Home halls and overseas
From Singapore Expo and Marina Bay Sands to the regional circuit, we plan the freight, the passes and the on-site reality so an overseas show is managed, not a leap of faith.
On cue, every time
Exhibition and event deadlines do not move. We pre-build, dry-fit and sequence the load-in so doors-open finds a finished space, not a crew still solving problems.
How a project runs
Send the brief
Tell us the show or space, your footprint, your objective and a rough budget — by WhatsApp, the form, or the estimator on this site. We come back within a working day with a straight read on fit, scope and an indicative budget band.
We design the space
We work the brief into a spatial concept — floor plan, elevations and a 3D visual — and walk you through the thinking behind the sightlines, the hero moment and the journey. You sign off the design before a single thing gets built.
We build it in-house
Your project is fabricated and finished on our own Kallang floor, then dry-fitted before it leaves, so install on-site becomes assembly rather than improvisation. You get progress photos along the way, not radio silence.
We install, you arrive to it
Our crew owns the floor — load-in, build, dressing, compliance sign-off and, after the show, a clean strike and the storage of reusable parts. You turn up to a finished space and skip the part of the job that goes wrong without us.
The people you'll work with
Linus trained in spatial and exhibition design and spent eight years building stands and sets for an events contractor before starting Setpiece in 2014, frustrated that the design and the build were never the same conversation. He set the studio up the other way round, with design and workshop under one accountability, and still personally walks every install on the first morning.
Rachel leads concept design across museum sets and brand experiences, with a background in interior architecture and a stubborn belief that a space should tell its story before anyone reads a single panel. She draws the visitor journey first and the prettiness second, which is precisely why it ends up beautiful.
Daniel runs the Kallang fabrication floor and the install crews — joinery, finishing, dry-fit and the 2am load-ins. A carpenter by training, he is the reason a Setpiece curve actually curves and a deadline actually holds, and he treats every dry-fit as a chance to catch the problem before it reaches the show floor.
Studio & workshop
Design studio · Tai Seng
47 Tannery Lane, #04-11, Singapore 347803
Five minutes from Tai Seng MRT (CC11) — where briefs, concept reviews and material samples happen
Fabrication workshop · Kallang
8 Kallang Way 2A, Ground Floor Bay 3, Singapore 347499
Our own joinery, paint and assembly floor near Geylang Bahru — where the build is actually made
Come build something with us
Whether it's a first stand or a permanent showroom, we'd love to hear what you're planning.
Request a proposal