First-Order Economics
Find the levers. Deploy one. Measure the impact.
Most DTC brands lose money on first order. Agencies sell vanity metrics — not unit econ. CAC payback >90 days kills SG DTC brands.
What ships
- Discovery session + 90-day data assessment (CAC, AOV, contribution margin, payback period, repeat rate).
- 12-page unit-economics report with three intervention levers prioritised by ROI × difficulty.
- One lever fully implemented within the engagement (typically AOV-lift bundle, retargeting creative, or repeat-purchase email flow).
- Measurement framework deployed and a 30-day handoff memo summarising observed deltas.
Timeline
- Week 1Discovery + 90-day data assessment + unit-economics report.
- Week 2Lever 1 fully built and live.
- Week 3Measurement framework deployed.
- Day 30Handoff memo + recommended next levers (scoped separately).
Stack
Platform-agnostic — works with whatever you use.