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Engagement snapshots

What this looks like in the wild.

Eight redacted snapshots of past SG DTC engagements. Names under NDA, numbers redacted, patterns intact.

These snapshots are illustrative only. Actual engagements are customised to your specific stack, business objectives, and use case scenarios — designed to best meet your operational reality and outcome targets. Names, brands, and quantitative deltas are masked under NDA. Sub-segment, sequence, and intervention pattern reflect actual past work.

8-person SG fashion DTC

S$45–55K/mo
B5 — CAC Recovery

Situation

Founder running paid social + organic IG with steady revenue but Meta CAC creeping up over 6 months. Klaviyo set up but only sending broadcasts; abandoned cart on default Shopify only. ROAS sliding past frequency 3.

Delta

After deploy: 3-tier retargeting ladder live in Meta + Klaviyo re-engagement flow + WA recovery. Suppression matrix prevented same-customer-3-channels overlap. Meta frequency caps held at 3.5; reported blended CAC moved [REDACTED]% over 30 days.

"What surprised me was the suppression doc — I thought it was the retargeting ladder that would matter. The not-overlapping-the-customer thing turned out to be the whole game."

5-person SG home-fragrance DTC

S$60–80K/mo
B1 — First-Order Economics

Situation

Founder running paid IG + influencer collabs. CR% looked healthy, ROAS ~1.8x, but cashflow tight. Suspected unit economics broken; previous agency only reported on top-of-funnel metrics (CR, CTR, CAC).

Delta

Discovery confirmed first-order contribution margin was negative ~[REDACTED]. Lever 1 (a 2-product bundle replacing the standalone hero SKU) deployed in Week 2. Within 30 days, AOV up [REDACTED]%, CAC payback period cut to ~[REDACTED] days. CR essentially unchanged — all the lift came from AOV.

"I expected a CAC reduction project. What we got was a unit-economics fix that's still paying us 6 months later."

2-person SG clean-beauty DTC

S$30–45K/mo
B3 — Founder Off

Situation

Founder was the brand voice — every IG caption, every customer DM, every email. Sales dropped ~[REDACTED]% any week she was travelling or sick. Voice was the moat AND the bottleneck.

Delta

Voice replica trained on her last 200 captions and DMs. Content engine drafting 30 days at a time, founder approving in 15 min/week. DM auto-triage handling ~[REDACTED]% of incoming, escalating VIPs and complex cases with full context. Founder took a 12-day holiday in month 2; revenue stable within ±[REDACTED]%.

"My partner said the captions still sound like me. That was the test that mattered."

12-person SG fashion DTC

S$45–55K/mo (Q-on-Q)
B7 — Bot Shield + Analytics Stack

Situation

Reported Shopify sessions had jumped ~[REDACTED]% over 60 days but actual orders unchanged. Pixel showing inflated InitiateCheckout events; Meta auction rebidding lookalikes off corrupted signal. Founder had been chasing CR optimisation for weeks without realising the denominator was wrong.

Delta

Bot pattern report identified 3 SG-originating signatures (recommended-products URL exploit, UA-rotating SG datacentre traffic, S$0 cart abandons). Ruleset deployed across Shopify + Meta Pixel + GA4; Stape Conversions API cutover in Week 2. Conversion baseline re-anchored within 14 days. CPM rebased to within [REDACTED]% of historical norm.

"The single most useful sentence in the handoff memo was 'I can trust the dashboard again'. We hadn't realised how much the bot data was poisoning every other decision."

4-person SG health-supplements DTC

S$50–65K/mo
B1 — First-Order Economics

Situation

Subscription-led model — first-order at break-even, repeat orders profitable. But repeat rate had stalled at ~[REDACTED]%. Discovery flagged that the welcome sequence was the bottleneck, not acquisition.

Delta

Lever 1 (welcome series + 2nd-order incentive structure) deployed. Repeat rate moved to [REDACTED]% within 60 days. Founder kept the framework + ran levers 2 and 3 (subscription tier rebuild) themselves using the playbook we left.

"Best part wasn't the lift — it was that we could run the next two levers ourselves without re-engaging an agency."

3-person SG accessories / jewellery DTC

S$60–80K/mo
B5 — CAC Recovery

Situation

Strong organic Instagram presence, weak paid performance — CAC on Meta nearly 2x organic. Audience saturated after 8 months of similar creative; ROAS sliding.

Delta

3-tier retargeting ladder rebuilt with sequential creative angles (brand reinforcement → objection handler → urgency). WA recovery layer added for cart abandons. Suppression coordinated across Meta + Klaviyo + WA. Blended CAC moved [REDACTED]% over 60 days.

"Honestly the WhatsApp recovery layer alone earned the engagement back twice over. We didn't know SG customers respond to that."

6-person SG pet-supplies DTC

S$40–55K/mo
B3 — Founder Off

Situation

Founder couple (husband + wife) running content, customer service, ops. WhatsApp DMs eating ~[REDACTED] hrs/week between them. Couldn't scale without hiring; couldn't justify the hire.

Delta

DM auto-triage built around their FAQ + product-status workflow. ~[REDACTED]% of inbound auto-handled; escalated cases include full customer history + pet profile. Founders reclaimed [REDACTED] hrs/week, redirected to wholesale-channel build.

"We hired the bot before we hired a person. Net cost over 6 months: about a third of what a CS hire would have cost."

4-person SG wellness DTC

S$55–70K/mo
B7 — Bot Shield + Analytics Stack

Situation

Founder noticed Pixel and GA4 numbers diverged ~[REDACTED]%. Couldn't tell which to trust for ad spend decisions. Multiple agencies had touched the tracking stack over 18 months; nobody had a clean diagram of how events flowed.

Delta

Stack assessment uncovered 4 layers of tracking redundancy and 2 broken Conversions API connections. Stape rebuild deployed; bot exclusion rules added. Pixel ↔ GA4 ↔ Shopify Admin numbers reconciled within ±[REDACTED]%. Monthly diagnostic template handed over.

"The diagram was the deliverable I didn't know I needed. I've sent it to three other founder friends already."

These snapshots are illustrative only.

Each engagement is scoped fresh to client-specific requirements — pattern shown, not template applied. Sub-segment, revenue band, and operational reality vary; the wedge spec adapts. We discuss your specific situation under NDA.

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