Message on WhatsApp

Sample deliverables

What a deliverable looks like.

Illustrative previews of artefacts we have shipped in past engagements — formatted, structured, and depth-matched to the actual work.

These samples are illustrative only. Actual deliverables are customised to your specific stack, business objectives, and use case scenarios — designed to best meet your operational reality and outcome targets. Names, brands, and numbers in the samples below are masked or fictional. Structure, depth, and methodology mirror the live work.
Wedge B1

First-Order Economics

What ships across 21 days: unit-economics analysis · 3-lever roadmap · 1 lever live · measurement framework · 30-day handoff memo. View on catalog →

Unit-economics report (cover page)
CONFIDENTIAL · NDA · <CLIENT> · <DATE>
UNIT ECONOMICS · 90-DAY ANALYSIS

First-order profitability snapshot & intervention plan

CAC (blended)S$XXX
AOVS$XXX
Contribution margin−S$XX
CAC paybackXX days
Repeat rate (90d)XX%

Headline finding: First-order contribution margin is currently negative. Three intervention levers identified — see §3. Lever 1 implemented within engagement.

Contents
  1. Executive summary
  2. 90-day data snapshot
  3. Three intervention levers (prioritised)
  4. Lever 1 — implementation log
  5. Measurement framework
  6. 30-day delta projection
  7. Out-of-scope levers (quoted separately)
Lever prioritisation matrix
High ROI →
Low effort →
Lever 1 AOV-lift bundle Implementing
Lever 2Repeat-purchase flow
Lever 3Subscription tier
Lever 4Upsell sequence
Measurement dashboard (Sheets / Looker)
Unit econ CAC Cohort Margin
First-order margin XX ↑ post-Lever1
CAC payback XX days
AOV (blended) XX ↑ XX%
First-order margin · post-Lever1 Pre-engagement baseline
30-day handoff memo (page 1 of 4)
HANDOFF MEMO · DAY 30

First-Order Economics — engagement summary

Engagement <CLIENT> — First-Order Economics wedge (B1)
Period <DATE-RANGE>
Lever shipped AOV-lift bundle (Lever 1 of 3)
Observed delta (30d) <DELTA>
Recommended next steps
  1. Lever 2 — repeat-purchase flow build (S$3,400 · separate scope)
  2. Continue measurement using deployed dashboard
  3. Re-baseline at day 60 to confirm AOV stability
Wedge B5

CAC Recovery System

What ships across 21 days: 3-tier retargeting ladder · email re-engagement · WA recovery layer · suppression document. View on catalog →

Cross-channel architecture (Meta + Klaviyo + Wati)
Visitor
MetaRetargeting tiers1d / 7d / 30d
KlaviyoRe-engagement flowcooled subscribers
WatiWA recoverycart abandons
Cross-channel suppression: customer never receives the same offer twice within 48h
Retargeting ladder spec
TierAudienceCreative angleFrequency cap
T1Site visitors past 1 dayBrand reinforcement · social proof3 / 7d
T2Site visitors 2–7 daysSpecific objection handle · use-case demo4 / 7d
T3Visitors 8–30 daysTime-bound incentive · urgency2 / 7d
Klaviyo re-engagement flow (editor view)
Re-engagement · <BRAND> · cooled 30d ● Live
Trigger: 30 days no engagement
No open? → SMS
Tag: re-engaged / suppressed
Cross-channel suppression matrix
If sent viaSuppressFor
Meta retargeting (T1)Klaviyo offer48h
Klaviyo (cart abandon)WA recovery24h
WA recovery sentMeta retargeting72h
Customer purchasedAll retargeting30d
SMS opt-outSMS forever
Wedge B3

Founder Off

What ships across 21 days: voice replica · content engine · DM auto-triage · brand-voice prompt-card. View on catalog →

Brand-voice prompt-card (Notion view)
SGBP / Founder Off / <BRAND> voice

Brand voice — operating prompt

Last updated · <DATE> · v3
Tone descriptors

Direct, dry, slightly self-deprecating. Avoids hype words: "transform", "revolutionary", "unlock". Uses concrete numbers. Singapore-context aware (uses "S$", "MRT", "HDB" naturally; avoids US-isms).

Sentence-length pattern

3–5 short sentences for every 1 long one. Never two long sentences in a row.

Words to use / avoid
use: lah, towkay, real, honest, lobang avoid: synergy, leverage, ecosystem, journey
Calibration examples

Prompt: "Reply to a customer asking about shipping delay"

Voice-matched: <EXAMPLE>

30-day content calendar (auto-drafted)
1 IG
2 IG
3 Reel
4 Story
5 IG
6 Reel
7
8 IG
9 IG
10 Reel
11 Story
12 IG
13 Reel
14
15 IG
16 IG
17 Reel
18 Story
19 IG
20 Reel
21
22 IG
23 IG
24 Reel
25 Story
26 IG
27 Reel
28

28-day rolling window. Each cell = 1 auto-drafted post (caption + hashtags + suggested visual). You approve in 15 min/week.

DM auto-triage — decision tree
Inbound DM
FAQ-able? ~50%
AI replies · log
Order-status? ~20%
Pull from Shopify · auto-reply
Complex / VIP? ~30%
Escalate to founder · full context
Sample escalation message (to founder)
Escalation · <CUSTOMER> VIP · 5+ orders

Why escalated: Asking about a custom-bundle option not on the site.

Customer history (30d): Browsed [REDACTED] 4 times · added to cart 2x · last order [REDACTED]

Sentiment: Positive · returning customer · open to upsell

Suggested response: Confirm interest · offer the [REDACTED] bundle at S$[REDACTED]

Triaged by: voice-replica · 2 min ago

Wedge B7

Bot Shield + Analytics Stack

For B7, we have a full redacted technical report you can read end-to-end. Same depth as the live deliverable.

These samples are illustrative only.

The actual deliverable for your engagement is customised to your specific stack, business objectives, and use case scenarios — designed to best meet your operational reality and outcome targets. Format, depth, and methodology mirror the samples above; specifics are scoped together in Week 1's discovery.

Ready?

Want a redacted preview tied to your situation?

Message on WhatsApp with your sub-segment + revenue band — we'll share comparable artefact previews from past engagements (NDA-respecting).

Reply ≤ 4h · Mon–Fri SGT Senior-direct · no PM tier 17 yrs · 100+ engagements