HDB Resale Specialist Website — Homeground
A proven, trust-first HDB resale agent website with a built-in proceeds estimator and valuation funnel.
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Everything you just previewed — every page, all styling and images — as a clean, self-contained website you own and rebrand. No build step, no lock-in. Deploy it free in about 10 minutes with the included guide.
- Complete multi-page site (HTML/CSS/images)
- 10-minute deploy guide (Netlify / Vercel / any host)
- Full ownership — edit text, colours, brand freely
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Resale Proceeds Estimator — try it yourself in the live demo before you buy.
Built from the live, clickable Homeground demo — then customised uniquely to your brand and towns
Signature Resale Proceeds Estimator: sale price minus HDB loan minus CPF refund → indicative cash in hand
Trust-first design: featured listings, recently-sold wall, estate guides & a free-valuation funnel
You own 100% of the code, content and IP outright — no lock-in, host it anywhere.
Click the real, working live demo — no mockups, no guesswork. What you preview is what you launch.
Built by SGBP — 17+ years and hundreds of websites delivered across industries.
- Price
- $19 (one-time)
- Format
- Multi-page site (HTML/CSS/images)
- Deploy
- ~10 min on any host
- Ownership
- 100% files & code — yours
What does a Homeground resale website actually do for my agent business ?
It gives you a site that wins valuation appointments, not just one that looks professional — live in about a week instead of a + custom build. You get a trust-first resale site you can try in the live demo, a Resale Proceeds Estimator that turns curious owners into leads, an asset you own outright, and running costs rather than an open-ended retainer.
Speed and cost are the headline win. A bespoke agent site from a web studio typically runs several thousand dollars and drags over weeks of calls, while a generic portal profile or a free template makes you look like every other salesperson. The Homeground build gives you a polished, resale-specific website, customised to your brand and your towns, live — so you can put a real link on your name card and PropertyGuru profile this month, not next quarter.
Crucially, it is built to win valuation bookings, not just to be admired. Every element you can click in the live demo earns its place: the featured-listings cards show you are active, the recently-sold wall proves you transact, the estate guides establish you as the local expert, and the Resale Proceeds Estimator gives a nervous owner a reason to engage by answering the one question they actually care about — how much cash will I walk away with? That single tool quietly captures leads that a brochure site never would.
Finally, it is an asset you own and can grow, not a rental. You keep 100% of the code and editable files, so you add a new listing, swap a sold result or publish an estate guide yourself without paying a developer per change. After launch you only pay what you choose — managed hosting and optional care — instead of an open-ended retainer. Start lean at then add a market blog, an SEO pack, a valuation-deposit funnel or more pages as your business grows, up to around for a fully loaded build.
- Launch — versus the several thousand dollars and weeks a custom agent site typically takes.
- Lead funnel built in: featured listings, a recently-sold wall, estate guides and a Resale Proceeds Estimator designed to turn browsers into valuation bookings.
- Stand out from a portal profile: a branded site that proves you specialise in heartland resale, not a generic salesperson listing.
- Mobile-first and fast — the way heartland owners and buyers actually browse — with listing galleries tuned to Core Web Vitals.
- You own 100% of the code plus editable files — add listings and guides yourself, no agency lock-in or per-change fees.
- Predictable running costs: managed hosting and optional care, not an open-ended monthly retainer.
What problems does a Homeground site fix that a portal profile or DIY doesn’t?
It removes the things that hold most resale agents back: looking like every other salesperson on a portal, no way for owners to self-qualify, slow launches, sites you can’t update yourself, agency lock-in, no SEO and no clear path to a valuation booking. You get a complete, trust-first resale site with a proceeds estimator you own outright, live.
Most resale agents lean on a portal profile, a free template, or a cheap freelancer, and hit the same wall. A portal profile looks identical to every other agent and you do not own the audience. A free template looks generic and gives an owner no reason to contact you over anyone else. A cheap freelancer can disappear mid-build or hand over something you cannot touch. The Homeground build is designed to remove each of those frustrations, not just shift them around.
Credibility and differentiation: instead of blending into a portal, you get a branded site with featured listings, a recently-sold wall, estate guides and your CEA registration on show — the signals that tell a cautious heartland owner you are the specialist for their town, not a generalist chasing every deal. That positioning is exactly what wins the listing appointment.
Conversion: this is not a digital name card. The Resale Proceeds Estimator lets an owner answer their biggest worry — the cash they keep after the HDB loan and CPF refund — right on your site, and lands as a warm lead with their figures attached. The valuation booking form, WhatsApp click-to-chat and clear next steps are all built to move a viewer from idly curious to actually booked. Most agent sites quietly leak every lead because there is no obvious next step and nothing to engage with.
Ownership and cost: you own 100% of the code and edit everything through editable files, so you are never tied to a studio retainer. On-page SEO, GA4 and clean markup are delivered as standard. And pricing is a transparent customiser with — no vague ‘it depends’ invoices.
- Looks like every other agent → A branded, resale-specific site with featured listings, a sold wall and estate guides that positions you as the town specialist.
- No reason for owners to contact you → The Resale Proceeds Estimator answers an owner’s biggest question and captures their figures as a warm lead.
- Too slow to launch → Built from the live Homeground demo and typically handed over, so you can share a real link sooner.
- Can’t update it yourself → editable files plus a plain-English deploy guide let you add a listing, post an estate guide or update a sold result without paying anyone.
- Locked into a studio → You own 100% of the code and can host it anywhere; managed hosting and a care plan are optional, never compulsory.
- No SEO foundation → On-page SEO, clean markup and GA4 are delivered as standard, with an advanced SEO/AEO pack available to push on local visibility.
- No path to a booking → A clear valuation enquiry form with PDPA consent and an optional deposit, so interested owners have an obvious next step.
What is under the hood of your Homeground resale website?
Under the hood is static-first Astro, exactly what this demo runs on, or a hardened WordPress, Webflow or Squarespace-style build, served over a global CDN with modern image compression and caching. It is fast even with listing galleries, WCAG 2.2 AA accessible, SSL-secured, PDPA-aware, and yours to deploy anywhere.
The native build, exactly what this demo runs on, is static-first Astro with a headless CMS and minimal JavaScript — ideal for a property site because listing pages stay light even when each flat carries a set of full-bleed photos. Prefer a hosted platform? We build a hardened WordPress (+), Webflow (+) or Squarespace-style (+) site instead. Whichever you choose, it is served over a global CDN with modern compression and caching.
The Resale Proceeds Estimator runs entirely client-side as a transparent subtraction model — sale price minus outstanding HDB loan minus the CPF refund (principal plus accrued interest), with any housing grant shown as context because it returns to CPF rather than to the seller. There is no opaque black box and no data leaves the browser unless the owner chooses to send their figures, which keeps it both fast and PDPA-friendly.
SSL/HTTPS and security headers are enforced, the valuation form is spam-protected, and data handling is PDPA-aware. Add the booking-deposit feature and you get PCI-compliant payments through HitPay, including PayNow, so an owner can secure a consultation on the spot. You own 100% of the source code, with no lock-in, so you can host with us or deploy anywhere yourself.
- Static-first Astro, or a hardened WordPress, Webflow or Squarespace-style build.
- Resale Proceeds Estimator runs client-side — transparent subtraction, PDPA-friendly.
- Image-optimised listings: lazy-loaded WebP/AVIF, set dimensions, fast galleries.
- Core Web Vitals tuned; WCAG 2.2 AA accessible, semantic HTML.
- SSL/HTTPS and security headers; PDPA-aware valuation handling.
- PCI-compliant deposit payments via HitPay with PayNow (booking add-on)
- 100% source-code ownership, no lock-in, deploy anywhere.
Will my Homeground site rank on Google and get named when someone asks an AI for an HDB resale agent?
Every build is delivered search-ready: clean semantic HTML, a JSON-LD schema graph (RealEstateAgent, Person, FAQ, Breadcrumb), fast Core Web Vitals, XML/image sitemaps and Search Console. Answer-first copy and signals — SGD figures, CEA registration, HDB/CPF terms, town names, areaServed — give Google, AI Overviews, ChatGPT, Perplexity and voice assistants the structure they need to surface and name you. No rankings are guaranteed.
Plenty of agent sites are built to look good and little else — thin pages, no structured data, no local signals — so neither Google nor AI engines can really tell who you are or which towns you cover. We build the opposite. Your Homeground site is delivered with clean semantic HTML5, correct heading order, descriptive alt text on every listing image, canonical tags and a tidy URL structure — the foundation search engines and crawlers reward. Rankings always depend on your towns and competition, but the technical groundwork is done right from day one.
Here is what the jargon means in plain terms. SEO helps you rank on Google for searches like ‘HDB resale agent Tampines’. AEO (Answer Engine Optimisation) and AIO (AI Optimisation) help your site get surfaced and named by ChatGPT, Perplexity and Google AI Overviews when someone asks ‘who is a good HDB resale agent in Punggol?’. GEO (Generative Engine Optimisation) makes sure those answers know you serve specific heartland towns. Voice covers Siri, Google Assistant and Alexa — short, spoken-friendly answers they can read aloud.
The engine behind this is a JSON-LD schema graph baked into every page: RealEstateAgent and Organization markup so your agency and CEA registration are machine-readable; Person markup so your name, role and base are unambiguous; FAQPage so your COV, CPF and timeline answers can be lifted into AI replies; and BreadcrumbList so sections like Services → Selling → Seller Valuation are crawlable. The advanced SEO/AEO pack adds speakable markup, Bing and Search Console setup and an answer-engine optimisation pass — an optional upgrade on the base build.
- Clean semantic markup: HTML5 structure, logical headings, descriptive alt text and canonical tags — built for crawlers and AI parsers, not just browsers.
- Full JSON-LD schema graph: RealEstateAgent, Organization, Person, FAQPage and BreadcrumbList — your agency, listings and FAQs become readable by Google and AI engines.
- Fast Core Web Vitals: image-optimised, mobile-first pages — page experience is a Google ranking factor and keeps owners from bouncing off a slow site.
- Answer-first content: about, service and FAQ copy written question-led and concise, so AI Overviews, ChatGPT and Perplexity can quote it and voice assistants can read it aloud.
- Sitemaps & Search Console: XML and image sitemaps plus robots.txt submitted to Google (and Bing) so new listings and guides get found and indexed sooner.
- signals: SGD figures, CEA registration, HDB/CPF/COV terms, real town names and areaServed so you surface for local resale searches.
- On-page SEO on every page, included from the base — titles, meta descriptions, Open Graph and Twitter cards for clean social and AI link previews.
- You own 100% of the code with editable files — add a listing or guide and its SEO fields and schema update automatically, no developer needed.
What does each page of my Homeground resale website actually look like?
You get a full resale-agent website, not a template: a trust-first homepage with a proceeds estimator and featured listings, a listings index, service pages across selling, buying and advisory, estate guides for your towns, a recently-sold wall, an about page with your CEA registration, an FAQ and a working valuation-booking page — rebuilt with your brand, towns and SGD figures.
We start from the live Homeground demo and rebuild every page around your brand, towns and tone. Nothing stays as filler: your name, agency, CEA registration, listings, towns, copy and results replace the demo content, and each page keeps the features that make the demo work — the proceeds estimator, the listing cards, the sold wall and the estate guides — wired to your own business.
Every page is delivered mobile-first with clean SEO markup, a spam-protected valuation form and editable files, so you can add a listing, post a market note or update a sold result long after handover. The pages below are what is included in the base build; more pages, an estate-guide blog, advanced SEO and the booking/estimator features are where the customiser adds cost, up to.
signals are built in where they help owners trust and book you: figures show in the valuation form is PDPA-aware, your CEA registration is on show, and the optional booking deposit runs through PayNow / HitPay. You own 100% of the code, and it is typically delivered.
- Homepage — a cutout-agent hero with your name and tagline, a featured-listings strip, the Resale Proceeds Estimator front and centre, a services band, your process, estate guides, seller testimonials and a clear ‘book a free valuation’ call to action — all rebranded to you.
- Listings — featured resale flats as big-price cards by town and flat type, with status and timeline, so a buyer or curious owner can see you are genuinely active.
- Service pages — selling, buying and advisory services, each with a process, what’s included, three trust features and a related-services row, so owners understand exactly how you work.
- Recently sold — a results wall of transacted flats with sold price, timeline and the handling agent, the proof that wins a cautious owner’s listing.
- Estate guides — town-by-town pages (Tampines, Punggol, Ang Mo Kio, Sengkang, Bedok, Hougang or your own) that establish you as the local specialist and pull in heartland search traffic.
- Resale Proceeds Estimator — a full page for the signature tool, with a plain explanation of how the loan and CPF refund maths works, so owners self-qualify and land as warm leads.
- About — your story, team, stats and CEA registration, the trust signals a heartland owner looks for before handing over their biggest asset.
- FAQ — COV, CPF refunds, timelines, grants and eligibility answered plainly, written answer-first so AI engines and voice assistants can quote them.
- Contact — a working valuation-booking form with flat type, town, service and time routing, PDPA consent and WhatsApp click-to-chat, ready for your inbox.
Can the Homeground site scale from a solo agent to a small specialist team with more towns and listings?
Yes. Your site starts lean with a handful of pages and grows to 20+ pages with more towns, more listings, a market blog and a full valuation-to-deposit funnel. Add an Instagram feed, more estate guides and WhatsApp enquiries as you grow. Because you own 100% of the code, nothing holds you back from extending it.
Most resale agents start solo and grow as the referrals come in. The Homeground build is made for that curve. Day one you might show a few featured listings, three or four service pages and a couple of estate guides. As your business deepens, the customiser lets you step up to 12, 20, or a 20+ page site, so adding a new town guide or a fresh listing is a CMS upload rather than a rebuild. The featured-listings cards, sold wall and proceeds estimator you saw in the demo keep a growing site easy to browse on any phone.
Growth is not only more pages, it is more leads and more ways to be booked. The native Astro build shown in the demo is delivered as a fast, static, mobile-first site served over a global CDN, so a viral estate guide, a hot listing or a referral spike is far less likely to slow it down or run up a server bill, and your optional Managed Hosting keeps it online. (If you choose WordPress, Webflow or a Squarespace-style build instead, you get a hardened, CDN-served build on that platform.) When you are ready to convert more of that attention, add the valuation-booking form with a PayNow deposit, an Instagram feed that auto-updates, more estate guides and WhatsApp click-to-chat for fast replies.
Moving into a small specialist team? Team bios, more agents on listings, additional towns and a market blog can all be layered in, with SGD figures, CEA registration and PDPA-aware enquiries staying native for your clients. The real future-proofing, though, is ownership: you hold 100% of the code with editable files, delivered with a deploy guide. You are never trapped by a locked template or an app you cannot change — when your business outgrows today’s setup, the same codebase extends instead of forcing you to start over.
- Site scales from a handful of pages to a 20+ page presence; more towns and listings onboard via the CMS with faceted navigation and tags.
- Featured listings, the sold wall and the proceeds estimator keep a growing site fast and browsable on mobile.
- The native Astro build is static and CDN-served, so it stays fast through a viral guide, a hot listing or a referral spike; WordPress / Webflow / Squarespace-style builds are hardened and CDN-served too.
- Add a lead funnel as you grow: valuation-booking form with a PayNow deposit, plus the proceeds estimator so owners self-qualify.
- Add channels: an auto-updating Instagram feed, WhatsApp click-to-chat enquiries and a recently-sold results wall.
- Add new towns and a market blog easily, with SGD figures, CEA registration and PDPA-aware enquiries native for.
- You own 100% of the code, so there is no forced re-platform and no lock-in as your business scales.
How do I put it online and make it mine?
It is a plain static site, so going live takes about ten minutes with the included guide — or add the deploy option and we do it for you. Editing is just changing labelled text, images and colours in the files; no CMS login, no developer needed.
To go live: unzip the download, double-click the home page to preview it locally, then drag the folder onto a free host like Netlify (or connect Vercel / Cloudflare Pages) and point your domain at it. The step-by-step guide walks through each option.
To make it yours: open the files in any editor and change the wording, swap the images and logo, and adjust the colours and fonts — everything is clearly labelled and the guide shows you where each piece lives. Because you own the full source, you can hand it to any developer for deeper changes later.
Prefer not to touch any of it? Add “we deploy it for you” at checkout and we host it, connect your domain and take it live within two business days.
What exactly do I get in the download?
The complete, multi-page website you previewed — every page, all styling and all images — as clean, self-contained files you own outright, plus a short guide to get it online. No build step, no subscription, no lock-in.
Everything is plain HTML and CSS you can open and edit with any editor. Download the ZIP, unzip it, double-click to preview, then publish it anywhere.
- Every page from the live demo, fully built and linked
- All styling, fonts and images, ready to use
- The signature interactive tool from the demo
- Mobile-first, responsive, speed-tuned markup
- 100% ownership — edit text, colours and brand freely
- A 10-minute deploy guide (Netlify / Vercel / any host)
- Optional: add “we deploy it for you” at checkout
Questions about this template
Everything about buying, downloading, editing and launching it — and the option to have us deploy it for you. Still stuck? Reach out any time.
What exactly do I get?
The complete website you previewed, as a clean set of files you own — every page, all the styling and all the images, in plain HTML and CSS. No build step, no framework to learn, no account or subscription. You download a ZIP, unzip it, and the whole site is there ready to open, edit and publish.
Do I own it, and can I edit everything?
Yes — 100%. Once you download it the files are yours to keep and change however you like: rewrite the text, swap the colours and fonts, replace the images and logo, add or remove pages. There is no licence trap, no watermark and no lock-in. Rebrand it as your own business and use it on your own projects.
How do I put it online?
It is a plain static site, so it works on almost any host. The included 10-minute guide walks through the easiest free options — drag the folder onto Netlify, or connect Vercel or Cloudflare Pages — and how to point your own domain at it. Prefer not to touch any of that? Add the “we deploy it for you” option at checkout and we host it, connect your domain and take it live.
Do I need to know how to code?
No. To go live you double-click to preview and drag-and-drop to a host — no coding needed. To change wording, colours or images you edit clearly-labelled text in the files (any code editor, even a plain text editor, works) and the guide shows you where. For deeper custom changes later you can hand the files to any developer, since you own the full source.
Can I preview it before I buy?
Yes — the live demo linked at the top of this page is the real template, running exactly as you would receive it. Click through every page, try it on your phone, open the interactive tools. What you see in the demo is what lands in your download.
Will it work on mobile and load fast?
Yes. Every template is built mobile-first and tuned for speed — responsive layouts, optimised images and clean, lightweight markup — so it looks right and loads quickly on phones, tablets and desktops out of the box.
Is the design unique or a generic theme?
Each template is an original, hand-built design with its own layout, colour system, type and interactive tool — not a recoloured stock theme. You are getting a genuinely distinct site; you make it yours by swapping in your brand, copy and images.
What if I want you to set it up for me?
Add the deploy option at checkout and we host it, connect your domain and take it live within two business days — you just send your brand and content. Need a bigger custom build or ongoing help beyond that? Reach out and we can quote it separately.
What is your refund policy?
Because this is an instant digital download you keep, we generally cannot offer refunds once the files have been delivered. If a file is missing or a link does not work, contact us and we will fix it or re-send your download right away.
