Selling
List & Market Your Flat
Photography, a tidy listing, and the legwork to get the right buyers through your door — minus the tyre-kickers.
Who it’s for
Owners deciding whether to sell, upgrade or hold this year.
Most owners book a valuation 2–4 months before they want to move.
A valuation is where most resale stories quietly go wrong. An agent eager to win your flat will quote a hopeful price, you list high, the viewings stay quiet for six weeks, and then you cut the price anyway — only now your listing looks stale. We start the other way around. We pull the last three to six months of transacted prices for your block and floor band, weigh the renovation, the view, the remaining lease and the floor level, and give you a range we can defend with real caveats.
We also talk plainly about Cash-Over-Valuation. COV is the cash a buyer pays above HDB’s valuation, and it has come back in tight, well-loved estates while staying near zero elsewhere. You will get a straight answer from us on whether your flat is a COV story or not, because pricing for a premium that the market will not pay just costs you weeks.
You leave the session knowing three numbers: a realistic asking price, the likely transacted price, and your indicative cash proceeds after the HDB loan and CPF refund. No pressure to list with us at the end — plenty of owners take the read, think it over, and come back when the timing is theirs.
Priced to actually sell
A defensible price from real transacted data — never a flattering number that leaves your flat sitting unsold for months.
A personal, honest approach
You deal with the same consultant throughout, who raises the awkward truths early so nothing blindsides you at completion.
We hold your timeline
From the Option to Purchase through to completion, we keep every date moving so your sale and next home line up.
Ready to talk it through with Marcus Lim? Get in touch
What’s included
Exactly what you get
- Transacted-price study for your block, floor band and flat type
- Plain-English view on remaining lease, renovation and COV potential
- A realistic asking-vs-likely-transacted price range
- Indicative cash-proceeds estimate after loan and CPF refund
- No obligation to list with Homeground afterwards
Often paired with
HDB valuation request walkthroughCash-Over-Valuation expectation noteResale levy & proceeds breakdown
Keep exploring
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Sell & Upgrade Timeline
Selling your flat and securing your next place in the right order, so you are never homeless or double-paying.
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Light Staging & Photo Prep
Small, cheap changes that make a lived-in heartland flat photograph and view like a home buyers want.